Job Description

COPYWRITER 

ABOUT IMAGINUITY®  

Imaginuity is a performance marketing agency that is reimagining marketing for the connected age. The agency’s proprietary customer data platform, AdScience®, collects, manages, analyzes, and activates data to drive efficient conversion across the customer journey. Headquartered in Dallas, Texas, Imaginuity provides integrated marketing services including brand experience, advertising, traditional and digital media planning and buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services. More information is available at   

ABOUT THE POSITION  

The job of the Copywriter is crafting compelling and persuasive copy that resonates with our clients’ target audiences. The ideal candidate is an experienced writer with strong conceptual thinking, campaign development, and strategic background. This role will be involved in the development and execution of creative initiatives and is responsible for the quality of work they produce. They will work closely with team members within the Experience Department, as well as the Brand Strategy Department. They will be responsible for the timeliness of work such as: writing for websites, advertisements, printed design materials, marketing campaigns, and other initiatives. They will understand the client’s business regarding communications, both internally and externally, from the ideation phase to execution. The Copywriter will understand the Client’s business model, business objectives, KPIs, and competitive environment.  

This position will often work collaboratively with Imaginuity’s internal media team, account management team, SEO team, social media team, and the various subject matter experts across both traditional and digital. The Copywriter will work with the Creative Director and Executive Creative Director in developing a strategic vision that meets client and internal stakeholder objectives. This individual will support the Creative Director in advocating for the approval of this vision internally. This role will often be responsible for presenting work to clients and other stakeholders. The Copywriter is responsible for ensuring their deliverables within the Experience Department are met on time, within budget, and within scope.  

This role reports to the Creative Director for major decisions and approvals, but do most of their work independently, using their professional judgment to manage the day-to-day team members and details of their projects. 

Copywriter Essential Responsibilities 

• Developing and executing creative concepts. 
• Presenting and defending work internally as well to clients. 
• Managing to work on multiple projects and client relationships. 
• Being involved in client relationships from a creative perspective. 
• Representing the creative department in internal collaborative meetings which include other departments as technology, information architecture, SEO, AI, and project management. 
• Inspiring other members of the creative team through critique and leading through example. 
• Participating in new business ventures. 

Preferred Experience and Skills 

• 3- 5 years’ experience working in an advertising agency environment.  
• Experience in both traditional and digital advertising. 

What We Offer You 

• 90% of employee medical paid by the company (coverage for individuals) 
• 50% of employee dental paid by the company 
• Supplemental Healthcare 
• 401k Employer Match (100% match up to 6% of salary) 
• 6 Weeks of Paid Time Off (PTO) 
• Annual Bonus Plan 
• Hybrid Work Environment 
• Generous Employee Referral Program  
• Casual Dress Code 
• Free Snacks & Beverages 
• Mentoring Opportunities 
• Professional Development Opportunities 
• Free Membership Eligibility for AAF and Ad2. 

I maginuity is committed to complying fully with all applicable laws ensuring equal employment opportunities. Accordingly, it is the policy of Imaginuity to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, sex (including gender, gender identity, transgender status, pregnancy, childbirth or related medical conditions), religion, creed, national origin, age, actual or perceived disability, sexual orientation, marital status, military or veteran status, ancestry, genetic predisposition, citizenship status, domestic violence victim status, familial status, unemployed status, criminal history, protected activity (e.g., opposition to prohibited discrimination or making a complaint of discrimination or harassment or retaliation), or any other characteristic protected under applicable federal, state, or local law. This policy governs all aspects of employment, including, without limitation, recruitment, job assignment, promotions, transfers, compensation, access to benefits, training, discipline, and terminations. No person is authorized to act in a manner contrary to this commitment to equal employment opportunity. 

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