Job Description
At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Nutrition Team is responsible for marketing and growing a portfolio of loved brands in the juice category – ensuring that each brand connects deeply with consumers, to ultimately translate brand love to purchase.
The Creative Consultant will report to the Senior Creative Director for Nutrition and play a critical role in supporting the Nutrition creative team on cross-functional initiatives, work assignments and tasks that align to brand communication priorities.
The role will support the team in the development of creative briefs, creative strategy and core creative ideas while leading creative tactics and execution across channels to ensure the successful launch of campaign assets. The role will also support the team with day-to-day project management, budget management and timeline tracking to drive flawless execution of the plan, hitting all System milestones on time and within budget.
Role Responsibilities - Support the development and roll-out of campaign creative assets including (but not limited to) shopper, digital, social, influencers, OOH and video
- Lead development of campaign playbooks including building out shopper toolkits, managing ad hoc customer creative needs and reviewing customer adaptations of national creative
- Provide support to creative team with key internal milestones including Decision Moments, System selling routines, and global check-ins where required
- Work closely with agency teams and internal cross-functional partners to adhere to timelines, communicating to key internal stakeholders any impacts to the overall campaign and timing.
- Drive timelines and deliverables to ensure campaigns and projects hit key milestones and launch on-time and on-budget
- Coordinate with agencies to ensure all creative assets and talent right documentations are uploaded through the Asset Management system, and MMRC tracking documents are accurate and complete
- Support with financial management of program budgets and PO coordination
Qualifications & Requirements - Education: Bachelor’s degree is required
- Related Work Experience: 2+ years professional experience working in creative and marketing roles
- Experience working at and with world-class creative agencies and companies
- Passionate about, and connected to, North American entertainment, content, and culture
- Proven ability to work in a network and collaborate across disciplines & markets
- Strong written and verbal communication skills
- Collaborative team member; able to inspire and influence others
- Strong project management skills, including budget and timeline management
- Strong planning, organizing and problem-solving skills
BROAD EXPERTISE IN (GOOD TO HAVE)- Brand management/marketing concepts
- Presentation skills
- Understanding of creative development and execution across channels based on established brand creative strategy and idea
What We Can Do For You - Culture and Learning: Work alongside capable (and fun) teams that value a culture of learning and development.
- Iconic & Innovative Brands: Work on highly loved and successful brands, including Simply Beverages, Minute Maid, Honest Kids and Hi-C.
- Expansive & Diverse Customers: Work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Pay Range:$86,300 - $113,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:7.5
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Job Tags
Work experience placement,