Job Description

ALEXIS is seeking an experienced, highly organized, and detail-oriented Social Media & Content Manager to lead and execute our digital content strategy.

This role requires exceptional project management skills, the ability to thrive under pressure, and a deep understanding of the fashion industry.

You will be responsible for shaping the brand’s digital presence, overseeing multi-channel content strategies, and managing high-stakes projects with tight deadlines.

This position plays a critical role in ensuring alignment between creative content, brand identity, and business objectives.

Miami | Full-time

Reports to: Director of Marketing & Ecommerce and the Founders

Key Responsibilities

Social Media Strategy & Content Development

• Lead the ideation, development, and execution of all digital content strategies across social media platforms.
• Oversee content calendars and posting schedules, ensuring seamless execution and alignment with brand initiatives.
• Manage behind-the-scenes content capture from photoshoots, office settings, and events to drive engagement.
• Develop and execute high-impact brand activations, influencer collaborations, and digital campaigns.
• Stay ahead of emerging social media trends, identifying opportunities to enhance the brand’s digital footprint.

E-Commerce Photoshoots & Campaigns

• Fully own and execute all logistics and planning for e-commerce and campaign photoshoots from concept to completion.
• Develop creative concepts, present them to founders, and ensure flawless execution.
• Scout and book talent, venues, flights, lodging, and handle contracts.
• Organize and style the collection in-house with creative directors to ensure brand integrity on set.
• Oversee budget management: negotiate rates, track expenses, log invoices, and submit payments in a highly organized manner.
• Coordinate styling accessories and props, ensuring timely delivery for all shoots.
• On-site shoot execution (travel required).

Website & Editorial Content

• Write and curate editorial-quality blog content that strengthens the brand’s storytelling and positioning.
• Assist in developing style edits and product descriptions for e-commerce, ensuring high conversion rates.

Public Relations & Brand Development

• Manage PR initiatives, including press outreach, influencer gifting, and sample coordination.
• Leverage PR and social content to amplify press coverage and enhance brand exposure.
• Ensure all content maintains a consistent brand voice, luxury positioning, and high aesthetic standards.

Performance Tracking & Reporting

• Analyze and optimize social media performance, using insights to refine strategy and maximize audience growth.
• Conduct deep audience research to understand engagement patterns, demographics, and content effectiveness.
• Work closely with the e-commerce team to align digital marketing efforts with revenue-driving initiatives.

Qualifications & Skills

• 4+ years of experience in social media and content management within the fashion or luxury industry.
• Strong organizational skills with the ability to manage multiple projects under extreme deadlines.
• Expertise in social media platforms, content trends, and performance analytics .
• Proven experience in budget management, vendor negotiations, and logistics coordination.
• Exceptional written and verbal communication skills with a keen eye for visual storytelling and brand aesthetics.
• Ability to lead high-pressure projects , problem-solve efficiently, and work cross-functionally with multiple teams.

This role is ideal for someone who is:

• Highly organized, detail-driven, and capable of managing multiple projects under tight deadlines.
• Skilled in content creation, luxury brand positioning, and digital marketing strategy.
• A self-starter who thrives in a fast-paced, high-stakes fashion environment.

If you’re ready to take on a leadership role in digital content, campaign execution, and social strategy for a luxury brand, we’d love to hear from you.

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