Job Description
Position Title: Digital Marketing Manager
Reports To: Director of Marketing
Based In: Lindon, Utah
Overview: Kings Camo is seeking a performance-driven Digital Marketing Manager to play a central role in building and optimizing the full digital customer journey. This role supports the execution of a comprehensive, multi-channel marketing strategy with an emphasis on lifecycle marketing. The ideal candidate is both creative and analytical, with hands-on experience in email marketing, social media, and ecommerce. A deep connection to the outdoor and hunting industry is essential.
Job Duties and Responsibilities: Work closely with the Director of Marketing to implement a consistent, cross-channel marketing strategy aligned with brand and revenue goals.
Plan and manage the execution of lifecycle marketing programs across key stages.
Support the email marketing initiatives, including campaign calendar planning, list segmentation, automation flows, testing, and reporting.
Manage top-of-funnel marketing initiatives, including PPC campaigns, SEO strategy, affiliate partnerships, and other acquisition channels to drive brand awareness and customer growth.
Manage the execution of brand-building and promotional campaigns across social media, ambassadors, and partnerships.
Collaborate with the eCommerce team to optimize conversion funnels and enhance the customer journey on Shopify and Amazon.
Analyze performance data across lifecycle stages to uncover trends, identify drop-off points, and optimize campaign performance.
Ensure brand consistency across all digital touchpoints and customer communications.
Assist with all aspects of social media, including content planning, scheduling, posting, community engagement, ambassador support, and performance tracking.
Job Requirements and Qualifications: Minimum 5 years of experience in digital marketing, with demonstrated success in email marketing, lifecycle strategy, and customer retention.
Strong experience and knowledge of our techstack is a plus - Redo, Rebuy, Klaviyo, Monday, Shopify, and Fishbowl.
Proficient in Adobe Creative Suite (Photoshop, Illustrator).
Deep understanding of customer behavior, segmentation, and performance metrics across the marketing funnel.
An ideal candidate is a high-performer who is self-motivated, driven, proactive, organized, and an excellent communicator.
Passion for the outdoor and hunting industry, and a strong understanding of the Kings Camo brand and audience.
To apply, please fill out the below form, including a cover letter and upload a copy of your rsum and references.
- Name * First Name Last Name
- E-mail *
- What experience do you have with merchandising, sales growth, and backend management on Shopify to improve conversions and revenue? *
- Can you share your experience managing and growing social media channels, including content strategy, platform expertise, and examples of measurable growth? *
- What experience do you have planning and executing lifecycle marketing campaigns across key stages, from acquisition to retention and re-engagement? *
- Tell me about a PPC or SEO initiative youve managed that significantly improved traffic or conversions. *
- What interests you about Kings Camo, and how does your experience align with our brand, customers, and mission in the outdoor and hunting industry? *
- Do you have previous hunting experience?* *
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