Label Services Digital Manager Job at HYBE America, Santa Monica, CA

eVpVUk5hOVNNbTVuY3o3L2UycHBnQXJIOEE9PQ==
  • HYBE America
  • Santa Monica, CA

Job Description

The Role:

HYBE America is seeking a Manager of Digital Marketing and Strategy. This position reports to The Co-Head of Digital and serves as a key member of the digital team servicing the roster of HYBE Artists (K-Pop).

The role will support continued development and growth for a diverse roster of artists. Responsibilities will include managing and executing promotional campaigns, designing and implementing creative marketing plans, developing influencer strategy, liaising with creator agencies and facilitating influencer partnerships.

[KEY RESPONSIBILITIES]

  • Creator Strategy. Understand the creator economy and short form content, including trends on TikTok, Instagram and YouTube Shorts. Facilitate creator campaigns for projects, including one-to-one reach out, and agency communication.
  • Content Marketing. Develop and execute digital marketing/sales and content distribution strategies for artists; prepare pitches to key digital partners such as Meta, TikTok and YouTube.
  • Partner Management. Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives
  • Content Development. Produce and post digital content, including text, images, videos; liaise with artist and their team to develop artist generated content
  • Creative Marketing and Revenue Development. Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue
  • Reporting and Analysis. Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners
  • Other Priority Marketing. Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist’s launches

[QUALIFICATIONS]

  • 3-4 years experience managing the use of and/or relationships with digital distribution and social platforms
  • Extensive knowledge of and passion for the K-Pop market
  • Understanding of how to connect with fans in the K-Pop Space
  • An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
  • Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
  • The highest attention to detail
  • Track record building and maintaining strong business relationships
  • Strong oral/written communication skills
  • The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
  • Bachelor's degree in a related field preferred
  • Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
  • Experience working with social management and listening platforms
  • Experience working with content management systems; especially Wordpress
  • Must be flexible and adaptable; no task is too small
  • Experience and desire to work in a fast-paced, high volume environment and ability to multitask and prioritize
  • Experience in general office software such as Microsoft Office or Google Suite; creative programs such as Adobe Create Suite a plus

Salary Range: $70,000-$72,000

Job Tags

Flexible hours,

Similar Jobs

Assured Nursing

Travel School Licensed Vocational Nurse Job at Assured Nursing

 ...Job Description Assured Nursing is seeking a LPN / LVN for a travel job in Lompoc, California. Job Description & Requirements ~ Specialty: LPN / LVN ~ Discipline: LPN / LVN ~ Start Date: 01/12/2026~ Duration: 20 weeks ~40 hours per week ~ Shift: 8 hours... 

GHR Healthcare - PH Division

Travel Pharmacist Job at GHR Healthcare - PH Division

 ...Job Description GHR Healthcare - PH Division is seeking a travel Pharmacist for a travel job in Pearland, Texas. Job Description & Requirements ~ Specialty: Pharmacist ~ Discipline: Allied Health Professional ~ Start Date: ASAP ~ Duration: 6 weeks ~... 

Redwood Family Care Network

BCBA Analyst San Gabriel Valley Job at Redwood Family Care Network

 ...Changing Lives Shaping The Future Board Certified Behavior Analyst BCBA West Covina & Inglewood Job Type: Full-time Location...  ...are performed using a combination of in-person and indirect (remote) service. Education and Experience: Masters degree in... 

Groundswell Contact LLC

Political Canvasser Job at Groundswell Contact LLC

 ...Groundswell Contact is seeking energetic and passionate individuals for a paid political canvasser position. As a canvasser, you will be responsible for talking to voters and engaging with them on political causes. This might mean knocking on a voter's door, standing outside... 

Kroger Delivery

LOGISTICS/CUSTOMER SERVICE DELIVERY DRIVER Job at Kroger Delivery

 ...customer orders to the home. Drive a company delivery vehicle showing safe, efficient driving...  ...and safety. Minimum - Valid driver's license - Excellent communication and...  ...- Must annually pass a DOT regulated medical exam - Must be at least 21 years old...