Job Title Marketing Manager Classification Exempt Reports to COO Job Summary: The Marketing Manager will coordinate, develop, and oversee online and traditional marketing budget, marketing strategy and campaigns to increase sales and revenue for ICONA and Mahalo hotels and resorts as well as ICONA restaurants and bars. Essential Functions Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Directs and implements the organization's advertising and promotional activities Analyzes target market information to identify and recommend effective marketing approaches Identifies new market segments that are seeking accommodations, dining experiences, weddings, or corporate events In conjunction with our agency partners, prepares effective advertising campaigns based on market research Oversees, edits, and approves all work done by creative and media agencies including, but not limited to, websites, SEO, email marketing campaigns, google ads, metasearch, meta (Facebook/Instagram) ads and organic strategy/content, print ads, photo and video shoots Reports campaign results to directors, addressing any questions or concerns Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities Works with revenue manager, F&B teams, and GMs to develop specials and packages to encourage additional stays and F&B revenue Maintains knowledge on emerging hospitality trends and outlooks Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques Assists with development of the organization's website to ensure its efficiency and efficacy Maintains ICONA's relationships with a number of 3rd party contacts including, but not limited to, digital and creative agencies, software representatives, local chambers of commerce, local publications and groups ICONA advertises with Ensures properties and restaurants are maintaining ICONA brand standards across all public facing collateral Forecasts, drafts, implements, and oversees the department's operating budget Performs other related duties as assigned/needed Competency Excellent verbal and written communication skills Thorough understanding of market developments Thorough understanding of marketing strategies and practices Excellent interpersonal and customer service skills Excellent organizational skills and attention to detail Strong analytical and problem-solving skills Strong supervisory and leadership skills Proficient with Microsoft Office Suite or related software Proficient with Adobe Suite and/or Canva Proficient with Wordpress or similar websites Proficient with Cendyn or Keap CRM and email automation system or similar system Communication Proficiency Guest Focus Supervisory Responsibility This position hires, develops and manages team members for the department and is responsible for the performance management of the team. Recruits, interviews, hires, and trains all team members in the department Oversees the daily workflow of the department and 3rd party agencies Provides constructive and timely performance evaluations Handles discipline and termination of team members and in accordance with company policy Physical Requirements The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to use hands and fingers to handle, feel, or operate objects, tools, or controls, and reach with hands and arms. The employee is frequently required to stand, talk, and hear. Physical Environmental Demands Walk- Under 2/3rd of the time Stand- Under 2/3rd of the time Sit- Over 2/3rd of the time Use hands to fingers, handle or feel- Over 2/3rd of the time Reach with arms and hands- Over 2/3rd of the time Climb or balance- Up to 2/3rd of the time Stoop, kneel, crouch or crawl- Under 2/3rd of the time Talk or hear- Over 2/3rd of the time Taste or smell- Up to 2/3rd of the time Lift minimum of 5lbs.-75 lbs.- Under 2/3rd of the time Adherence to all policy and procedures delineated in the ICONA Resorts Handbook Position Type/Expected Hours of Work This is a full-time position. This role requires forty plus hours to include nights, weekends, and holidays. Travel Some travel is expected for this position. Required Education and Experience Bachelor's degree in Business Administration, Marketing, or related field required; Master's Degree preferred 5 years' experience in hospitality marketing Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice. ICONA MANAGEMENT
...the Operations Manager, the Facility Cleaner is responsible for performing general housekeeping duties to maintain clean work areas, bathrooms and kitchen areas in a professional office environment. Job Responsibilities Clean and sanitize bathrooms. Clean sinks...
Capitol Dental Care is looking for a dental coordinator to work at our Independence School based health center office as well as our Capitol... ...locations around the Columbia River Gorge area This is a traveling position. Qualifications: Must speak English and Spanish Previous...
...true to the best of my knowledge. Job Description Global Regulatory Affairs (GRA) develops and executes innovative regulatory strategies... .... Job Description: This internship will allow the intern to learn about and engage with various Regulatory CMC functions...
...family's pizzerias, we now empower over tens of thousands of restaurants with the technology, services, and collective power that owners... ...building relationships with restaurant owners in your specific market. Your main goal will be to bring new customers onto the Goods,...
...the power of clothes to create confidence and empower self-expression, you'll be at home here. About the role As Assistant Manager, you drive daily operational and brand excellence throughout the store. You are responsible for guiding the store team to...