KEY RESPONSIBILITIES:YouTube Strategy & ExecutionOwn the content strategy, SEO, and growth plan for the Haymaker Network YouTube channel(s).Edit and optimize long-form and short-form video content for YouTube, including podcast episode uploads, highlight clips, Shorts, and trailers.Create compelling thumbnails, titles, tags, and descriptions to increase CTR and discoverability.Implement best practices for video release schedules, playlists, and audience retention.Monitor performance via YouTube Analytics and adjust strategy based on audience insights and algorithm trends.Stay current on YouTube content trends, creator strategies, and monetization tactics.Cross-Platform Social Media ManagementPlan and execute content for Instagram, TikTok, LinkedIn, X/Twitter, and other relevant platforms.Design and publish branded digital assets (static, motion graphics, and video) to promote video content and network updates.Lead paid media campaigns on social platforms, with a focus on YouTube Ads and audience targeting.Engage directly with followers and communities across platformsrespond to comments, DMs, and mentions.Maintain and manage a robust content calendar to ensure consistency across shows and social touchpoints.QUALIFICATIONS:35 years of experience in social media management and digital content marketing, with a specific track record of growing and managing YouTube channels.Proficiency with YouTube Studio, YouTube Analytics, and SEO optimization for YouTube.Video editing experience using tools like Adobe Premiere, Final Cut, CapCut, Descript, or similar.Strong skills in content design (Adobe Creative Suite, Canva, Photoshop, etc.).Experience with YouTube Ads, Google Ads Manager, and audience segmentation strategies.Analytical mindset with ability to report on content performance and channel growth.Strong communication skills and a collaborative, self-directed work style.Passion for podcasting, online storytelling, and content communities.Familiarity and understanding of the DFW sports landscape.Experience launching or managing podcast YouTube channels (preferred).Understanding of podcast distribution platforms and RSS-fed video tools.Background in creator marketing, audience development, or media startups (nice to have).Ability to create high quality digital art is considered a tremendous asset. WHY JOIN HAYMAKER NETWORK?Play a foundational role in a fast-growing media brand.Lead YouTube and social media strategy from the ground up.Collaborate with a team of passionate creators and storytellers.High-ownership, low-bureaucracy environment where your ideas shape our future.An environment where a knowledge of sports as well as creative energy and comedic sensibilities are highly valued.
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