The Associate Media Director works closely with the Digital Media Director and extended team to deliver integrated media solutions for the Tier 2 Lexus local business or Lexus Dealer Association (LDA). The Associate Media Director has an entrepreneurial spirit as well as a strong business acumen and operational excellence. The AMD is a strong leader, does not settle for the expected and pushes ideas beyond obvious possibilities to help clients solve business problems. The Associate Media Director possesses a broad set of media skills with knowledge in digital, social and broadcast.

Role

The Associate Media Director is responsible for producing integrated media plans and deliverables.

Responsibilities:

• Manage all elements of planning, from media research to strategy to execution.
• Cultivate solid client relationships and provide strategic direction that drives business impact.
• Develop effective, innovative and digitally-led media strategies for existing clients and for new business pitches.
• Effectively sell media plans and solutions through local market presentations with clients.
• Provide strategic rigor to the implementation of the campaign idea/platform, ensuring integration of the work between creative and media.
• Proactively analyze data to help identify areas of opportunities and future recommendations to drive business set goals/KPIs; digital performance, revenue and acquisitions/conversions.
• Use data from marketing, sales and finance for optimization and improvements of channel mix, funnel velocity and sales conversions.
• Evaluate proven and new partners for Integrated Programs on all assigned clients.
• Provide point-of-view on various media marketplace topics.
• Assist in elevating methods and practices to attribute campaign response.
• Collaborate with Strategic Planning group to identify actionable consumer insights based on media attitudes and behaviors, macro and micro trends and cultural nuances and trends.
• Identify campaign learnings that can be leveraged as insights for clients and across the agency.
• Encourage, sell-in and lead the development of innovative, first to market digital ideas.
• Challenge the team to discover and articulate insights with strong proof points and rationale.
• Promote a target-centric approach (Black, LGBTQ, Hispanic and General Market) in all strategic thinking and recommendations.
• Encourage innovative, first to market ideas.

Lexus Local Dealer Association:

• Elevate the strategic approach of media recommendations.
• Identify opportunities for budget growth.
• Act as the day-to-day liaison between Regional Account Directors (RAD) team and Media.
• Ensure that all team requests are delivered in a timely basis.
• Serve as presenter from an Integrated Media standpoint in quarterly meetings in multiple markets with Lexus Dealers and clients. Act as lead, back up and co-presenter where necessary.
• Establish solid KPIs and work closely with team to analyze campaign performance.
• Collaborate in plan development and oversee flowchart revisions as well as budget stewardship.
• Ensuring excellent quality control standards.

Results:

• Assess media performance against set objectives and strategies.
• Develop and present solid incremental budget recommendations.
• Produce campaign results reports highlighting learnings and recommendations.
• Educate Executive Management team on client’s Media campaign results, where required.

Media Expertise:

• Meet with executive contacts at key media partners and industry representatives on a regular basis to identify new ideas that are strategically aligned with the client’s business.
• Keep abreast of trends (press, seminars, current events, etc.) that may impact client business.
• Attend conferences or training sessions to help advance disciplinary knowledge and stay on top of new approaches or technology.

• Bachelor’s or advanced degree with 5-10+ years in roles of increasing responsibility in departments of similar nature.
• Strong leadership skills and general management orientation.
• Extensive knowledge of the principles of advertising, marketing and media.
• Expertise in the dynamics of media with an emphasis on digital. How each media element performs alone, how they perform together and how they are constantly changing.
• Strong understanding of the clients’ industries and environments within which they operate.
• Fluency with marketing analytic dashboards such at Tableau, Google Data Studio, etc.
• Confidence and competence in articulating objectives, opportunities and techniques.
• Provide high-level strategic knowledge fused with the expertise of the media business.
• Flexibility to use alternative analytical approaches to solve media problems.
• Storyteller with dynamic presentation skills and the ability to develop relationship with clients.
• Excellence in writing clearly and concisely as well as presenting in an articulate and confident manner to internal and client stakeholders.
• Proven track record to effectively and comfortably communicate and interact with clients and negotiate on the client’s behalf.
• Foster a strong, cohesive working (remote) team as well as train and inspire colleagues.
• Multicultural marketing and Tier 2 automotive experience a plus.
• 25%+ travel required.

Benefits & Perks

• Medical, Dental, Vision, Basic Life, Flexible Spending Accounts, and Supplemental Insurance
• 401(k) with company match
• Paid Holidays
• Unlimited PTO

TRAVEL

25%+ travel required.

COVID-19

Walton Isaacson, LLC, has a mandatory vaccination policy.

LOCATION

CST preferred.

REMOTE

The salary range for this position is $90,000.00 to $130,000.00. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company(applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

At WI we are committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Walton Isaacson to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.