This position is responsible for executing the annual product marketing plans for the Preen Gardens business unit within the Consumer Lawn & Garden Division / Company 30.

Based at Lebanon Seaboard’s HQ this position reports to the Director of Marketing, Preen and works closely with Sales, Marketing Services, Operations, Supply Chain, R&D Product Development, Accounting and relevant outside agencies to ensure that annual business goals, sales & profits for the Preen Gardens business unit are achieved.

Essential Duties & Responsibilities:

- Responsibilities include but are not limited to: new product development, pricing / promotion plans, product packaging development, monthly / annual product projections, expense management, merchandising & digital asset creation

- Assist with the development and execution of the annual business unit product marketing plans

- Coordinate yearly product pricing plans and communicate with sales, retailers & customer service

- Participate in product / brand research to better understand end user needs/wants, market trends & competitive activities to assist with potential new product development projects

- Effectively manage and track annual marketing budget and identify opportunities to adjust spend accordingly

- Assist sales in the creation & development of necessary customer presentations, annual product line reviews & business performance metrics charts

- Conduct data analysis on sales, margins & inventory positions for both internal & external use

- Work with cross functionally with internal stakeholders including: marketing services, purchasing / supply chain, operations, accounting, information technology & R&D

- Foster working relationships with outside suppliers, agencies & designers to uncover opportunities

- Maintain necessary Federal & State product registration requirements and stay up to date on relevant legislation / regulatory / marketing claim changes

Desired Skills and Abilities:

- Understanding of / ability to learn the consumer lawn & garden industry

- Working knowledge of route to market consumer channels - Big Box, Clubs, Hardware, Mass Merchants, Wholesale Distributors & e-Commerce

- Effective project management skills and ability to prioritize

- Good problem-solving skills and ability to recommend plans to maximize sales opportunities

- Good analytical ability and understanding of financial statements

- Understanding of marketing strategies, data analysis, and research methodologies

- Ability to effectively manage cross functional relationships

- Strong communication and presentation skills

- Experience in consumer product development (Stage Gate) processes a plus

- Working knowledge of Microsoft Office Suite Software – especially Excel and PowerPoint

Candidate Attributes:

- Agility to shift and adapt to changing priorities while still proactively seeking solutions to business challenges

- Effectively balance patience with determination, listening while acting, and working independently while being part of a team

- Ability to travel domestically approximately 10-20%

Work Experience and Education:

- Minimum of 2 years experience in product / brand management or comparable experience working within a CPG business

- Bachelor’s degree in Marketing, Business Management / Admin or other related field of study

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Compensation package:

• Bonus pay

Schedule:

• Monday to Friday

Work Location: In person

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