Brand Director Job at Alcon
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse, talented people to join Alcon! As a Surgical Retina Brand Director, you will be trusted to promote the organization's products across multiple channels. One will also be responsible for planning, managing, and coordinating the assigned Surgical Retina product lines through all facets of marketing in Fort Worth, TX!
Primary Responsibilities:
- Create and manage marketing programs and business plans to achieve product portfolio revenue, Operating Income, and market share goals
- Lead, manage, and develop any Brand Managers / Senior Brand Managers that may be reporting to you at a given time in the implementation of plans
- Formulate and review corporate short and long-range plans, goals, and objectives for specific product line(s)
- Conduct competitive product analysis and market research of market dynamics, brand(s) behavior, and various customer stakeholders
- Determine the profitability and viability of new products or product enhancements
- Develop production and marketing strategies and tactics to ensure effective product placement relative to market opportunity
- Work closely with product development for brand(s) over entire life cycle
- Work with stakeholders to finalize product specifications and market needs
- Provide appropriate promotion and advertising delivering core brand equity
- Serve as technical adviser to cross-functional partners, demonstrating an ability to troubleshoot problems and offer insight on possible solutions
Major Accountabilities:
- Build and develop proficiencies and capabilities of Marketing direct reports
- Lead and support Marketing Associates to ensure efficiency, professional development, coaching and performance management
- Participate as an active member of the Marketing Leadership Team, shaping culture and optimal ways of working to support our business objectives
- Lead development and execution of annual marketing/brand plans for respective product portfolio and development of long-range strategic plans for the US Surgical business in brand categories under the Surgical Retina umbrella including but not limited to equipment, CustomPaks and PikPaks, DSPs, Laser probes, and tamponade agents
- Lead and coordinate activities with other functional areas (e.g., Finance, Medical Affairs, Quality, S&OP, Global Franchise) that affect product/portfolio lines
- Remove obstacles and accelerate opportunities by elevating to US Surgical senior leadership
- Provide mentorship and support to Sales Force with appropriate level of training, promotional materials, and commercial programs aligned to overall U.S. Surgical Retina and Surgical business objectives
- Provide technical expertise for questions, issues or requirements related to product portfolio responsibilities
- Interact with key customers to build advocacy for key brands and product portfolio
- Analyze all professional promotional programs to determine return on investments
Key Requirements/Minimum Qualifications:
- Bachelor’s Degree or Equivalency of years of directly related experience (Assoc.+14 yrs.; M.S.+7 yrs.; PhD+6yrs)
- The ability to fluently read, write, understand and communicate in English
- 10 Years of Relevant Experience
- 6 Years of Demonstrated Leadership
Travel Requirements: 25%-50%
Relocation assistance: yes
Sponsorship Available: no
Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.
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