Brand Manager Job at Gravity Haus Vail
Is it good for you?
Based in the heart of the Rocky Mountains, we’re enabling world-class experiences for the modern adventurer, specializing in uniquely designed guest rooms, functional co-working spaces, holistic training and recovery programs, and thoughtfully crafted food and beverage offerings – all curated with a focus on sustainability, connections with nature, and our unique brand of “haus-pitality.” With properties in Vail, Breckenridge, Winter Park, Steamboat, Truckee-Tahoe and future developments in the works, we’re rapidly broadening our reach and poised to double the size of our workforce over the next 12-24 months.
That’s where you come in.
The Gravity Haus Brand Manager is the ultimate embodiment and advocate for Gravity Haus and all Gravity Haus brands.
The Brand Manager will collaborate cross-functionally with membership sales, events + experiences, partnerships and all our operating businesses (hotels, restaurants, coffee shops, gear shop, gyms) to translate business objectives into a cohesive content calendar that tells the brand(s)’ story, generates excitement, engagement and ensures measurability is at the heart of the Gravity Haus content strategy to enable reporting and optimizations.
This person will work closely with the Director Marketing to develop campaigns for all Gravity Haus brands including but not limited to Gravity Haus Membership, Hotels, Dryland Fitness + Spa, Haus Quiver, Unravel, Cabin Juice, and Slope Room. The Brand Manager will coordinate the collection/production of assets needed to execute the plan, and will research/define new ways to engage the Gravity Haus community across the digital landscape.
The Brand Manager will be integral to capturing and telling the Gravity Haus story across all locations (travel required, mountain-living preferred) and brands (can adapt copy and social media content to each brand’s voice and tone).
More About You:
An avid outdoor enthusiast: You thrive on being outdoors and your perfect job seamlessly merges work and play (think: hiking, biking, paddle boarding, camping, skiing, ski touring + more).
Tech-savvy: You are a total digital powerhaus with all social media platforms (Instagram, Facebook, TikTok, Pinterest, Twitter, LinkedIn) and web-based creative productivity platforms (Canva, CapCute, VN, Asana, Google Suite + more).
Creative: You have the imagination to produce new ideas that set the Gravity Haus brand apart. You can create captivating content that provides value to the Gravity Haus audience.
An excellent communicator: You have written and verbal communication skills to clearly deliver your ideas and directions to your Gravity Haus teammates, and you’re a savvy copywriter who can adapt copy to each individual Gravity Haus brand.
Analytical: Data excites you and you can pull social media and campaign reports to analyze information and make future marketing recommendations and decisions across all Gravity Haus brands.
Impeccably organized: This position works with many departments and content types simultaneously. You must be able to effectively manage your time, projects and budgets properly - in a fast paced environment.
A collaborator + a decision maker: You love collaborating with multiple managers and departments to develop plans, but are self-sufficient to execute and make game-time decisions about the text, visuals and messaging you use to tell each brand’s story.
In-tune with the mountain lifestyle: You know the outdoor industry lingo, brands and companies because, well, it’s woven into your everyday mountain lifestyle. While mountain living is not required for this position, it is an important piece that will be factored into our hiring decisions.
What You’ll Do:
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Support Director of Marketing in developing & executing marketing campaigns for Gravity Haus and all sub brands.
Develop, in collaboration with all brand teams, a multi-channel content calendar and quarterly social media marketing plan for all Gravity Haus brands. Activate and measure the success of that strategy(ies) to inform future tactics and campaigns.
Plan & execute the daily social media plan for all Gravity Haus brands across all social channels in coordination with the marketing calendar by:
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Posting 3-5 times per week on social channels
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Responding to messages + comments
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Growing each account by 10%+ month over month
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Lead in the development of amplifying key brand initiatives around our Community, Sustainability, and Employment Brand by collecting and creating organic content from: -
Gravity Haus properties
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Gravity Haus brands
the Gravity Haus community
Leverage "short notice" content opportunities, such as big snow events, to maximize the exposure for Gravity Haus. Ensure Gravity Haus is an active participant in relevant & timely conversations.
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Update 3rd party platforms for all GH businesses: new photography, update hours and business information to maximize Gravity Haus's exposure and SEO opportunities across all platforms.
Stay current on marketing trends for social and digital marketing and make recommendations to implement new trends to keep Gravity Haus’ marketing ahead of the curve.
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Support the development of all digital marketing collateral to tell each brand’s story through photos and videos.
Create and manage a cohesive influencer marketing plan that supports the GH Brand and properties.
Embrace the Gravity Haus core values of:
Keep Growing!
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Bring Others Along!
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Create Powerful Moments!
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Be “All-In” + Go the Distance!
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Make it Better than You Found It!
Education and Experience
High School diploma or equivalent, college degree preferred
4+ years in a content-related marketing role
Experience building and executing multi-channel marketing campaigns
Physical Requirements
Prolonged periods sitting at a desk and working on a computer.
Regular travel to various properties and events to collect content for each location and brand. Current locations include: Vail, Breckenridge, Winter Park, Steamboat, Aspen, and Tahoe-Truckee.
What We Can Offer You:
Competitive compensation, consisting of: a base salary of $55,000-65,000
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Team Member 40% Off Discounts: -
Food & non- alcoholic beverage discounts
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Personal Training
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Dryland Spa
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Retail Discounts & “Shop The Haus”
Gravity Haus “All In!” Family Membership. Live the Gravity Haus lifestyle to the fullest with unlimited access to all of Gravity Haus!
Discounted stays at Gravity Haus properties and hotel partners
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Dryland Fitness Access
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Haus Quiver gear access (day of/space available)!
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Access to an amazing lineup of haus planned events and experiences ranging from climbing courses to Supper Clubs at our exemplary restaurants (all subject to availability). Take advantage of experiences from overnight hut trips to staying in an Airstream in the Russian River Valley! Live the lifestyle you're promoting!
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Paid Personal/ Vacation Time Off
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Sick Leave
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Holiday Pay
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Paid Parental Leave
Insurance plans
Medical (including a company sponsored medical option), Dental, Vision, Health Savings Account, Flexible Spending Account, Short-Term Disability, Long-Term Disability, Life Insurance, Supplemental Life Insurance, Health Advocacy Support, MetLife Legal Support and more!
401(k) Retirement Savings Plan with Company Match
Gravity Haus will match 50% on the first 6% you contribute.
Employee Assistance Program
Complimentary Rooms at Gravity Haus Locations
The opportunity to be a part of our mission to create a globally conscious community for the modern adventurer!
Gravity Haus is an Equal Opportunity Employer committed to building a diverse team and inclusive work environment. Our mission includes enabling access to the outdoors for all.
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