Under the general supervision of the Interim Director for Admissions and Outreach Services, this position will provide communications and marketing support to the department by maintaining and implementing the communication plan for undergraduate admissions, creating marketing campaigns for various events and initiatives, and maintaining the department's webpages. In collaboration with the Director of Admissions and Outreach Services, the incumbent will create and execute recruitment marketing for undergraduate enrollment, including admissions-related literature, digital assets, and email templates.

• Collaborate with department leadership to create marketing strategy for campus visits, events, and other initiatives for the recruitment year.
• Develop and implement a comprehensive marketing plan to support event attendance, campus visits, and yield. This includes, but is not limited to, designing flyers, brochures, emails, and promotional material for print and electronic distribution.
• Create and design marketing assets, including viewbooks/brochures, landing pages, websites, reports, presentations, PDFs, and info-graphics that adhere to university branding guidelines.
• Edit and update marketing materials as needed.
• Create and distribute documentation and reporting on campus visits and event attendance.
• Manage the design, print and fulfillment of print materials and promotional items.
• Work with internal and external partners to create and implement communication plan for recruitment of undergraduate students, including emails, print mailings, text messages, social media posts and outbound calling.
• Provide ongoing reporting on key performance metrics related to the undergraduate communication plan.
• Develop and maintain email templates in department CRM.
• Communicate with CRM vendor to troubleshoot issues as they arise.
• Manage mailing, including but not limited to the download, import and printing of admission letters, troubleshooting issues, and ensuring inventory is available to complete mailing jobs.
• Maintain department websites for Admissions and Outreach Services and Enrollment
  Services to ensure dates, deadlines, and other pertinent information is accurate and up to date.
• Report on marketing performance and recruitment data to inform enrollment marketing decisions and budget.
• Maintain database, which contains information on all prospective students, applicants, and current students.
• Import, export, update, format, create filters, build queries, and purge student records as required to ensure data integrity.
• Run and update queries from PeopleSoft.
• Provide ad hoc reports and communication plan updates as requested.
• Update and maintain the university's academic catalog on an annual basis.
• Provide technical support for the Events and Mailing modules in CRM, manage registration set up and maintenance for outreach events, including creating and updating event templates and respective communication plans.
• Serve as backup for other Communications Specialists in the unit.
• Participate in Open House, Counselor Conferences, and other outreach events.
• Other duties as assigned.

Experience:Minimum of two years of administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs.

• Ability to create marketing initiatives and materials.
• Ability to ensure that jobs adhere to Stan State brand and graphics/editorial guidelines.
• Ability to prepare and package files for print.
• Demonstrated experience using PeopleSoft Administration System, CRM (Radius by Campus Management), and Cal State Apply.
• Demonstrated experience using applications in the Adobe Creative Suite.
• Demonstrated ability to develop digital and print communications for prospective students.
• Thorough knowledge of English grammar, punctuation, and word usage.
• Excellent communication skills.
• Experience with developing reports using reporting software such as PS Query.
• Working knowledge of and ability to apply standard theories, principles and practices applicable to the program and/or administrative specialty to develop conclusions and make recommendations.
• Ability to anticipate problems, and address them proactively.
• Thorough knowledge of University policies and procedures and outside regulations pertaining to work and/or administrative specialty.
• Demonstrated ability to effectively interpret, organize and present information and ideas in written or presentation format.

• General knowledge and skills in the applicable administrative and/or program field with a foundational knowledge of public administration principles, practices, and methods.
• Working knowledge of general practices, program, and/or administrative specialty.
• Basic knowledge of and ability to apply fundamental concepts.
• Working knowledge of budget policies and procedures.
• Ability to learn, interpret, and apply a wide variety of policies and procedures relating to and impacting the applicable program, organizational unit, and/or administrative specialty.
• Knowledge of basic methods and procedures for research and statistical analysis and the ability to apply them.
• Ability to analyze data and make accurate projections using business mathematics and basic statistical techniques.
• Ability to organize and plan work and projects including handling multiple priorities.
• Ability to make independent decisions and exercise sound judgment.
• Ability to compile, write, and present reports related to program or administrative specialty.
• Demonstrated ability to establish and maintain effective working relationships within and outside the work group and serve as a liaison for the organizational unit.

Applications will be processed in accordance with Article 9.3 of the CSU/CSUEU Memorandum of Understanding. Preference will be given to qualified individuals currently employed at CSU Stanislaus in bargaining units 2, 5, 7, and 9 except when it is determined that it is necessary to appoint outside applicants to meet the best interest of the campus by obtaining specialized skills and abilities not available from current employees.

California State University, Stanislaus serves the San Joaquin Valley and is a critical educational resource for a six-county region of approximately 1.5 million people. The University is fully committed to creating a culture of diversity and inclusion – one in which every person in the University community feels safe to express their views without fear of reprisal. Widely recognized for its quality academic programs, the University has 10 nationally accredited programs and 662 faculty members. 94 percent of full-time faculty holds doctorates or terminal degrees in their fields. The University offers 43 undergraduate majors, 16 master's programs, 7 post-graduate credentials, a doctorate in education and serves more than 10,000 students. New instructional facilities have been built for the unique pedagogy of professional programs, laboratory sciences and performing arts.

Stanislaus State continues to receive national recognition with its ranking as one of the best 384 colleges in the nation by The Princeton Review. The University was one of 12 public universities in the nation to be recognized by the American Association of State Colleges and Universities for demonstrating exceptional performance in retention and graduation rates. In addition, U.S. News and World Report ranks Stanislaus State in its top 10 among public universities in the West, while Washington Monthly honored Stanislaus State as the West’s No. 1 university for the money. Stanislaus State also is recognized as a Hispanic-Serving Institution (HSI) by the U.S. Department of Education.

Clery Act Disclosure

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the annual security report (ASR), . The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and sexual assault prevention information, and drug and alcohol prevention programming. The ASR also contains statistics of Clery Act crimes for Stanislaus State for the previous three years. A paper copy of the ASR is available upon request by contacting the office of the Clery Director located at One University Circle, Turlock, CA 95382.

Equal Employment Opportunity

The university is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, national origin, sex, sexual orientation, covered veteran status, or any other protected status. All qualified individuals are encouraged to apply. The person holding this position is considered a ‘mandated reporter’ under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083, revised 7/21/17, as a condition of employment.

Applicants requiring necessary accommodations to the application process may contact the Human Resources Department at (209) 667-3351. California Relay Service is available at (800) 735-2922 voice and (800) 735-2929 TDD. As a federal contractor, we are committed to attracting a diverse applicant pool. Please consider completing the Voluntary Self-Identification of Disability form (your response will not be shared with the search committee) at:

CSU Stanislaus hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

The individuals who appear to be the best qualified for this position will be contacted by telephone or email for an interview.

INFORMATION CONTAINED IN THIS ANNOUNCEMENT MAY BE SUBJECT TO CHANGE WITHOUT NOTICE