Communications Specialist,Assc Job at New Mexico State University
New Mexico State University is a comprehensive land-grant institution of higher learning accredited by the Higher Learning Commission of the North Central Association of Colleges and Universities. An active research university, NMSU anchors the southern end of New Mexico’s Rio Grande Research Corridor, exceeding $140 million in research and public service expenditures. NMSU is classified as a Hispanic-serving institution by the federal government with a total minority enrollment over 48%. Home to the state’s NASA Space Grant Program, NMSU is located in Las Cruces, which features desert mesas, the farmlands of the Rio Grande Valley, and the Organ Mountains, an extension of the Rocky Mountain chain. The University is committed to building a cultural diverse educational environment.
Job Duties and Responsibilities
Provide feedback and social media training to program clients with various
proposals, local and statewide;
Ensure Arrowhead’s social media content/branding follows proper guidelines across programs and that the message is clear and consistent;
Maintain weekly/monthly social media online content schedule;
Assist in marketing, digital, and print productions materials for online programs associated with Arrowhead initiatives;
Create and develop promotional digital marketing materials to generate income from donors and
grants for all Arrowhead programs;
Assist in development of online marketing campaigns for program specific events;
Assist in planning and developing online strategies to market to potential advertisers on a local, regional, and national basis;
Provide assistance for events, both physical and virtual, including design, online marketing,
and production of promotional event graphics;
Other duties assigned as the need arises.
Classification Summary
Under direct supervision responsible for supporting communications needs of a designated business group or department. May counsel businesses in developing and executing communications programs which may include product advertising, online presence and social media strategies.
Classification Standard Duties
Participates in the planning and development of communication strategies at a local, regional, and/or national basis. Participates in the daily planning and execution of communication objectives and goals. Responds to inquiries and researches and resolves problems as appropriate; Interacts and serves as liaison with clients; plans and carries out communications and public relations activities, as appropriate. Represents the organization at various community and/or business meetings, committees, and task forces; promotes existing and new programs and/or policies. Performs miscellaneous job-related duties as assigned.
Knowledge
Knowledge and understanding of media principles, procedures, regulations, and standards. Knowledge of customer service standards and procedures. Knowledge of the college newspaper advertising market. Knowledge of marketing strategies, processes, and available resources. Knowledge of newspaper advertising production principles, methods, techniques, procedures, facilities, and equipment.
Skills
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community. Skill in the use of personal computers and related software applications.
Abilities
Ability to develop and maintain recordkeeping systems and procedures. Ability to communicate effectively, both orally and in writing. Ability to investigate and analyze information and draw conclusions. Ability to assess operational requirements and to plan and organize work flow patterns and schedules.
Required Education
Bachelor’s degree in a related field.
Required Experience
No previous work experience required.
Equivalency None Preferred Qualifications Required Certification/License Special Requirements Other Departmental Requirements Standard Work Schedule Standard (M-F, 8-5) If not a Standard Work Schedule, please describe Physical Work Location State NM-New Mexico Physical Work Location County, if in New Mexico DA-Dona Ana Work Site Contingent Upon Funding Contingent upon external funds Bargaining Unit Eligible Posting Announcement Statement This is a bargaining unit position with American Federation of State, County & Municipal Employees (AFSCME). Tenure Track No Posting Date 02/07/2023 Closing Date 02/21/2023 Anticipated Job Begin Date (optional) Anticipated Job End Date, if applicable (optional) Open Until Filled No Special Instructions to Applicants
The electronic application is the
official document that will be used to qualify applicants. Paper/email documents will not be accepted. Required documents must be attached to this application.
Quicklink for Posting https://jobs.nmsu.edu/postings/49456
Working Conditions and Physical Effort
Environment
Work is normally performed in a typical interior/office work environment.
Physical Effort
No or very limited physical effort required.
Lifting Requirements
Requires handling of average-weight objects up to 10 pounds or some standing or walking.
Risk
No or very limited exposure to physical risk.
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