Consultant – Assistant, Digital Optimization Operations Job at Warner Music Group
Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
- Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
- Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
- Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
- Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Consultant – Assistant, Digital Optimization Operations
A little bit about our team:
The Digital team at Atlantic Records is a full-service, agency-like marketing team, dedicated to building artist careers through the intersection of music and technology. We are responsible for all digital strategy and marketing for all artists on the roster, acting as artist partners in our 360 relationships, across music, touring, merch, and all other aspects of the artist career. Through creative marketing campaigns, we build online and mobile fan communities, with an eye towards evolving the way that fans listen to, participate in, and purchase music and related products. We create, market and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.
Your role:
This role is the intersection of content, operations, marketing and production; you will have your hands in a lot of different areas. You should have an understanding of production and distribution of video content and can navigate the backend of YouTube, TikTok, Meta and other social platforms with ease. You will be working closely with our Digital Marketing team, Product Managers, and our Video Production teams helping to streamline all of our content and optimize for distribution.
Here you’ll get to:
- You will be responsible for the daily operations of multiple Artist video channels - managing and optimizing uploads to increase fan engagement, working with our scheduling team to coordinate feed deliveries, and executing internal media buys to ensure successful ad campaign deliveries
- You will work with the Digital Marketing team and Product Managers to help identify key content pieces to support each release or leverage trending moments
- You will coordinate claiming requests on applicable channel level assets as needed
- You will become an expert in the latest video platform product updates, features, and policies to implement best practices and communicate with our various marketing teams
- You will organize and present video analytics and ad campaign data for strategic performance
- You will drive revenue for multiple business objectives (streaming, e-commerce, touring, etc.)
- You will consult artist / management teams regarding planning, tracking, and delivery of campaigns while establishing label / artist conversion benchmarks across ad networks
- You will craft engagement campaigns and develop data-driven strategies to optimize performance, boost views, engagement, and followers
About you:
- BS or BA in Marketing, Communications, Economics, or similar
- 1-2 years' relevant experience working with music based video channels (relevant internships count!)
- Familiarity of best practices for SEO and discoverability on YouTube, Meta, and other video platforms
- Knowledge of optimization tools (TubeBuddy, VidIQ) and analytical tools (Excel, Tableau)
- Demonstrated results in growing revenue and developing audiences across marketing and advertising efforts
- Proven excellence in prioritization, time management, and follow up skills with an attention to detail in a fast paced environment
We’d love it if you also had:
- YouTube Music Certification and AdSense / monetization knowledge
- Understanding of YouTube / Meta Content ID and digital rights management
- Familiarity in Google Ads / Meta Business Manager and other self-service ad platforms
- Proficiency in Microsoft Office including Excel, PowerPoint, and Outlook
- Passionate about music and technology/digital trends
About us:
As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.
Together, we are Warner Music Group: Music With Vision & Voice.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
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Salary Range
$17.95 to $19.49 Hourly
Salary Ranges are included for all NY, California job postings and 100% remote roles where talent can be located. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.
Copyright © 2023 Warner Music Inc.
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