Customer Marketing Manager
Location: Remote - US
Job ID: 26864
With our Customers, we Listen. Learn. Deliver.
Guided by the values of the company, the Customer Marketing Manager – Accounts is the Marketing conduit connected into Strategic Accounts shaping and executing the customer journey for specified accounts. Focus on 0–3 year implementation of the strategy, program development and implementation, and demand creation within a specified account.
Our People Promise:
- No Nonsense - We are bold and direct
- High Touch - It's business and it's personal
- Informal - We are approachable at all levels
- Take Initiative - We are free to explore
- Can do - We believe anything is possible
Fundamental Areas of Focus:
- Primary point of marketing contact for specified strategic account team
- Shapes and oversees execution of the customer journey from an all-inclusive omni channel viewpoint
- Lead in assimilation and leverage of strategic account sales and activity data
- In-season agility to modify offer/response based on competitive issues/opportunities
- Own dashboards related to specified strategic accounts
- Pricing point of contact with commercial team, with respect to specified strategic accounts
- Manage campaign, within agreed scope
- Plan and participate in account planning and reviews, as applicable
- Design and deploy digital strategy that enables campaign execution and improves the account experience
- Matrix reporting to Head of Marketing
Talent and Knack:
- Drive results: Sales performance and ADAMA selling process execution
- Planning and executing on targets, KPI’s annually and in seasonal moments
- Leverages actionable insight, not just information
- Delivers appropriate customer experience in line with segmentation and value proposition
- Account planning and partnering
- Full understanding of the customer and stakeholders
- Fully capable of creating and communicating compelling offers
- Portfolio and market optimization (Inc. NPI launch)
- Broad range of product knowledge
- Campaign execution
- Understands and accounts for competitive and market drivers
- Communication and collaboration
- Coaching
- Building target capabilities
- Leading a team/initiative
- Represent ADAMA with trust, integrity and performance culture
- Manage budgets effectively
- Engaged enthusiastically in learning journey
- Influences and inspires
- Operates with a safety mindset
Requirements
- BA/BS in Ag science or BA/BS is non-Ag discipline with significant industry background
- A minimum of 5 years in Sales and/or Sales Management and marketing
- Strong sense of customer
- Demonstrated ability to achieve business outcomes by leading others through coaching and influence
- Competency in business acumen
- Strong intellectual curiosity
- Strategic and tactical thinking
- Communication (both oral and written)
- Strong organizational skills in strategy, communication at all levels and execution.
- Strong leadership skills. Ability to lead, contribute, and influence others in a team-based organization
- Excellent people skills, project management skills, with an ability to openly convey information to team members in a timely, concise manner
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