Digital Content Coordinator Job at Campbell Soup Company
Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.
We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.
We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.
Summary:
This is an exciting opportunity to be a team member on the Digital Commerce, Omni Shopper team and be an integral part of driving digital shelf performance. This is also a great opportunity to learn the increasingly important eCommerce and digital shelf space and how it impacts the consumers packaged goods (CPG) industry.
This is an exciting opportunity to be a team member on the Digital Commerce, Omni Shopper team and be an integral part of driving digital shelf performance. This is also a great opportunity to learn the increasingly important eCommerce and digital shelf space and how it impacts the consumers packaged goods (CPG) industry.
The Digital Content Coordinator will be responsible for day-to-day task management of digital shelf content workflows as part of the Campbell’s Meals & Beverage eCommerce team. This individual with work cross-functionally with sales, marketing, digital shelf IT, and PIM teams and report to the Manager, eCommerce Content Strategy & Capabilities.
Position Responsibilities:
- Champion digital shelf content best-in-class standards.
- Day-to-day task processing within digital shelf content development tools related to digital shelf asset development and item copy.
- Coordinate with Integrated Marketing Content Project Manager to track content development progress and report back progress to eCommmerce leadership.
- Ensure development of content (images and copy) adheres to Campbell’s eCommerce content best practices.
- Develop knowledge and document digital shelf deployment processes, syndication partners (Salsify, Syndigo, NielsenIQ BrandBank), as well as customer/retailer digital processes.
- Report on digital shelf KPIs related to digital content to identify gaps in content on the digital shelf and communicate gaps.
- Work in collaboration with the PIM team to deploy content through various syndication networks to fill in content gaps across the digital shelf.
Skills Knowledge:
- Experience in marketing, eCommerce, or sales.
- Strong project management skills.
- Ability to work cross-functionally and understand digital shelf prioritization
within the enterprise.
- Ability to identify gaps, problem solve, and provide path to resolution.
- Proficient in MS Office Suite and the ability to learn new systems quickly.
Education
- Bachelor's degree or equivalent in marketing, business, or other related
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.
In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law.
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