Digital Lab Project Manager II Job at Kelly
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We are seeking an Digital Lab Project Manager II for a Pharmaceutical Company based in Mettawa, IL!
Duration: February 2023-December 2023 ( possible extension)
Schedule: M-F, 8/8:30am-5pm CST based on meeting needs (HYBRID- 3 days on site/2 days remote)
Pay: $60-66/hr
Location: Mettawa, IL
The Digital Lab Project Manager III is responsible for playing an integral role on the extended cross-functional support team for US Area Consumer Marketing franchise teams.
As a member of the Commercial Analytics & Operations (CA&O) organization supporting our consumer brand franchises, the Digital Lab Manager will bring Digital/CRM subject matter expertise to strategic brand plans and have responsibility for ensuring the customer experience is optimized for key brand stakeholders.
This role will be responsible for leading the orchestration and alignment of touchpoints across the Consumer/Patients journey.
This role will also be accountable for bringing expertise, leadership support, and pull-through of an advanced Consumer Omnichannel vision. Specifically, developing and maintaining brand experience designs (journey-based engagement plans), ensuring adherence of customer privacy and compliance practices, drafting of marketing campaign business rules and requirements, as well as identifying and partnering with the Customer Analytics team to develop sound measurement/reporting constructs for all programs.
Key Responsibilities Include:
Competencies:
Qualifications:
We are seeking an Digital Lab Project Manager II for a Pharmaceutical Company based in Mettawa, IL!
Duration: February 2023-December 2023 ( possible extension)
Schedule: M-F, 8/8:30am-5pm CST based on meeting needs (HYBRID- 3 days on site/2 days remote)
Pay: $60-66/hr
Location: Mettawa, IL
The Digital Lab Project Manager III is responsible for playing an integral role on the extended cross-functional support team for US Area Consumer Marketing franchise teams.
As a member of the Commercial Analytics & Operations (CA&O) organization supporting our consumer brand franchises, the Digital Lab Manager will bring Digital/CRM subject matter expertise to strategic brand plans and have responsibility for ensuring the customer experience is optimized for key brand stakeholders.
This role will be responsible for leading the orchestration and alignment of touchpoints across the Consumer/Patients journey.
This role will also be accountable for bringing expertise, leadership support, and pull-through of an advanced Consumer Omnichannel vision. Specifically, developing and maintaining brand experience designs (journey-based engagement plans), ensuring adherence of customer privacy and compliance practices, drafting of marketing campaign business rules and requirements, as well as identifying and partnering with the Customer Analytics team to develop sound measurement/reporting constructs for all programs.
Key Responsibilities Include:
- Be an in-house expert on Consumer multi-channel solutions:
- Expert on all AbbVie multi-channel marketing solutions (e.g., digital/non-digital, consumer) whether developed in-house or by external partners/vendors
- Support discovery & vetting of new multi-channel marketing vendors or solutions that could fit future AbbVie brand needs
- Envision, prioritize, and implement multi-channel solutions that deliver measurable short & longer-term business impact to assigned brands/franchises
- Develop customized strategies for how to achieve brands’ short- & longer-term objectives using Digital Lab principles and solutions
- Adeptly & independently triage the level of execution support for brands initiatives, to maximize business impact
- Proactively support development of robust measurement plans, and recommend optimizations
- Able to repeat pattern of success for Digital Lab across assigned brands over time
- Provide brand team support to manage the development and completion of execution plans (timelines) from start to finish for CRM/Digital programs (ie. Social, email, website touchpoints).
- Collaborate effectively in a matrixed environment with Brand Marketing, Creative/CRM/Digital agencies, Media, Market Research, Analytics, Business Technology Solutions (BTS), and Medical/Regulatory/Legal integrated business partners.
- Maintain a deep understanding of Brand customer insights, journey, and segmentation strategies - and apply them to CRM/Digital campaigns and programs.
- Provide input and inspiration through active participation in the annual brand strategy and tactical planning process.
- Present capabilities and garner buy-in/feedback from senior leadership across various stakeholder functional areas.
- Troubleshoot roadblocks and identify creative and compliant solutions to facilitate forward motion of new initiatives.
- Collaborate with Brand team to recommend and build feasible campaign and program test & learn plans to inform optimization recommendations. Develop and manage tactic test plans/QC before, during and after campaign launch
- Understand and execute data capture and data privacy (opt management) consistently across all channels.
- Identify new or unique Brand CRM/Digital data requirements needed for program.
Competencies:
- Ability to work and lead initiatives independently, without day-to-day supervision
- Able to prioritize & gracefully manage competing priorities to ensure deadlines are met.
- Collaborative nature and ability to influence and guide cross-functional stakeholders.
- Exceptional functional knowledge and expertise on digital marketing platforms.
- e.g. CRM, email marketing best practices, marketing cloud technology
- Acumen for how digital agencies operate: scope of work process/mgmt., timelines
- Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
- Excellent verbal and written communication skills.
- Attention to detail and follow-through on execution.
- Strong project management abilities and critical work tool experience.
Qualifications:
- Bachelor’s degree with at least five (5+) years of CRM/Digital experience.
- Demonstrated experience with start-to-finish planning/executing multi-channel digital marketing/CRM programs, including: websites, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media/social listening.
- Must have thorough understanding of measuring impact of digital/CRM including social analytics, SEO measurement/management, digital/mobile metrics.
- Strong track record of success in managing multiple, complex project needs and collaborating across internal & external stakeholders
- Persuasive verbal and written communication skills
- Strong experience with enterprise CRM/Database/ESP platforms in an operational/executional capacity.
- Strong familiarity with multichannel/digital marketing tools and vendors
- Must have experience with personalization, 1:1 approaches/data capture techniques (ie. email, addressable media, dynamic web), application of legal/privacy terms & conditions.
- Must have experience identifying and outlining key campaign metrics (KPIs) and building campaign pro-formas/measurement plans/marketing analytics.
- Experience in pharmaceuticals or another highly-regulated industry preferred, but may not be required for a candidate with an exceptional track record of success in planning & implementing multichannel programs that can apply to AbbVie.
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