Digital Marketing Manager Job at Delta Galil
Description
NY or LA
About Us:
Today, 7 For All Mankind is a global brand sold across four continents at the world’s most exclusive luxury department stores, high-end boutiques, over 100 branded retail locations, and at online retailers including the brand’s own e-commerce site. 7 For All Mankind continues to lead the category with its elevated fashion denim sensibility, sustainable approach, and innovative fabrics.
We’re currently on the lookout for an Ecommerce Marketing Manager to work cross-functionally with our Ecommerce, Marketing, Merchandising, Web Development and IT teams to help propel our Brand forward. To succeed in this role, you will focus your efforts on performance marketing and ecommerce website projects, you should have an analytical mindset, as well as being able to think creatively to solve problems.
What Will You Be Doing?
- Take responsibility for the growth marketing strategy, processes and implementation.
- Manage digital marketing channels across PPC, SEO, display (CTV), affiliates and paid social media in conjunction with third-party vendors.
- Optimize ad delivery, landing page conversion and user experience driving on-line purchases as efficiently as possible.
- Be responsible for communicating regular metrics and findings from your campaigns and analyze performance, insights, blockers and areas of opportunity.
- Be in control of setting KPIs and budgets for all of the performance marketing channels, particularly around ROI/ROAS, Spend as a % of demand, and cost-per-acquisition in conjunction with VP of ecommerce.
- Help schedule and prioritize development requests across all ecommerce systems
- Interface with potential and existing vendors to incorporate tasks/integrations needed for special projects.
- Assist in coordination of the acceptance testing efforts.
- Ability to multi-task and run multiple projects/release concurrently
- Point of contact and project leader for special projects, including loyalty and omni-channel initiatives.
- Drive cross functional teams to adherence of business processes and to planning calendar milestones.
- Ability to learn all aspects of the ecommerce website and how it integrates with external and internal systems
- Coordinate feature development that integrates with major internal systems such as the ERP system
Requirements
- 2+ years’ experience in a Performance Marketing or Digital Marketing role.
- Able to quickly learn multiple business processes and systems
- Strong ecommerce project management skills and incredible attention to detail.
- The ability to manage SEO and SEM marketing campaigns, as well as paid social media and display advertising campaigns.
- A knack for identifying target audiences and you know where to find them to encourage engagement and conversions.
- Experience in optimizing landing pages for optimal conversions.
- Strong experience in website analytics tools and you know Google Adwords like the back of your hand.
· Experience in using Google Analytics·
- You have outstanding communication skills, you’re not put off by presenting to a group of people or convincing teams of future campaign ideas.
- Strong comprehension of Shopify Ecommerce Platform a plus
- A customer focused mindset and great analytical skills.
Diversity Vision Statement:
We are committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. We are an equal employment opportunity of minorities, females, protected veterans and the disabled.
We are committed to providing equal opportunities in employment, and treating our associates and applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, or any other legally protected factor.
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