Digital Marketing Manager Job at Lids
About Our Company
Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US, Canada, Mexico, Europe, and Australia. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Adidas, and Mitchell & Ness.
We currently operate 1,200+ locations domestically and 50+ internationally, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and numerous MLB teams. In recent years, Lids has built partnerships with iconic global brands including Marvel, Playboy, and the Harlem Globetrotters, and gained ambassadors like Justin Jefferson, Quavo, and Josephine Skriver – creating a community for both sports fans and fashion lovers.
The company is currently expanding with the goal of becoming the largest licensed brick-and-mortar sports retailer across the globe.
General Description
The Digital Marketing Manager is responsible for planning and executing digital campaigns, setting up campaign measurements, analyzing and communicating results, and collaborating with various internal and external groups to achieve business goals. This position will have a focus on defining, creating, and communicating a framework for activation and optimization across all digital platforms (including, but not limited to Facebook, Instagram, Snapchat, TikTok, and YouTube) that drives brand and performance outcomes. This position manages and recommends campaigns in line with marketing plans for company initiatives, researches and identifies potential placements, and negotiates terms with the partners.
This role will monitor & analyze campaign performance, recommend campaign concepts, and stay current on new features and best practices. The ideal candidate for this role is an energetic professional who can multi-task effectively and has a strong desire for challenging projects, data-driven marketing, social media, and video.
Principle Duties and Responsibilities
- Manage digital marketing campaigns, including platform set-up that aligns with media plans, targeting strategies and objectives. Track and adhere to all timelines and deadlines
- Negotiates placements with third party vendors and manages advertising budget
- Tracks, analyzes, and optimizes digital marketing campaigns
- Perform campaign analysis directly relevant to optimization and/or planning and buying decisions
- Own weekly and monthly paid social performance reporting (performance analysis, insights and recommendations)
- Set KPIs and benchmarks for all paid social and video platforms, channels, tactics, and initiatives.
- Develop test and learn plans (A/B testing)
Additional Principal Duties and Responsibilities
- Partners with the creative team to ensure coordinated messages across multiple channels
- Owns affiliate program, including strategy, performance, and reporting
- Stays current on industry best practices and makes recommendations for increasing conversions from digital efforts
- Supervise one direct report, through training, day to day management, goal and objective setting, and overall career development
Job Required Knowledge & Skills
- Bachelor’s degree in Marketing, related field or equivalent work experience
- Minimum of 3 - 5 years managing online advertising, digital, video, and paid social campaigns
- Experience with paid social and digital marketing tools that include content management, trafficking, reporting and competitive research
- Highly detail oriented with excellent organization skills while managing multiple ongoing projects
- Advanced computer skills, including high-level proficiency in Excel
- Detailed knowledge and experience with web analytics (Google Analytics, Adobe Analytics)
- Comfortable navigating through ambiguity with a strong sense of prioritization
- Strong written and verbal communication and presentation skills
- Excellent analytical, planning, organizational, and negotiation skills
Reports To
- Director of Digital Marketing and Social Media Operations
#LI-LS1
EEO Statement:
Hat World, Inc., Lids Holdings, Inc., dba Lids and subsidiaries is an Equal Opportunity Employer and is committed to complying with all federal, state, and local EEO laws. Hat World, Inc., prohibits discrimination against employees and applicants for employment based on the individual's race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other protected characteristic or class protected by law. Hat World, Inc. provides reasonable accommodation for disabilities in accordance with applicable laws.
Notice to Applicants:
In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.
Need accessibility assistance to apply?
Applicants who require accessibility assistance to submit an employment application, please email us at onboardingsupport@lids.com. A member of our Talent team will respond as soon as reasonably possible. This email address and is only for individuals seeking accommodation when applying for a career at Lids.
Req ID: 13294
Location: Corporate Office
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