Digital Marketing Specialist Job at Auburn University
Position Details
Position Information
Requisition Number
S2246P
Home Org Name
Provost & VP Academic Affairs
Division Name
Provost and VP Academic Affair
Position Title
Digital Marketing Specialist
Job Class Code
OC53
Appointment Status
Full-time
Part-time FTE
Limited Term
No
Limited Term Length
Job Summary
Auburn University’s Provost’s Office is seeking candidates for a Digital Marketing Specialist (
DMS
). The individual selected will lead the development, maintenance, and analysis of data sent through marketing channels and third-party applications/add-ons for the Provost’s Office to support its strategic communication and marketing goals. Works with academic units and teams to support the CRM (Salesforce Marketing Cloud) and coordinates strategy and optimization aligned with marketing efforts designed to support faculty, staff, and student recruitment, recognition, development, and engagement. Aids units in the transition from traditional communication approaches and protocols to Marketing Cloud and is responsible for building, maintaining, and continually improving the use of the CRM platform to support communication and engagement with diverse stakeholder groups. Coordinates the development of creative strategies and content and works closely with the Salesforce CRM team to ensure platforms are well integrated, as those internal staff users of the platform are trained for success.
To learn more about the Provost Office, please visit: https://auburn.edu/academic/provost/index.php
About Auburn: At Auburn, our work changes lives. Ranked by U.S. News and World Report as a premier public institution, Auburn University is dedicated to shaping the future of the people of Alabama, the nation, and the world through forward-thinking education, life-enhancing research, scholarship and selfless service. Auburn is nationally recognized for its commitment to academic excellence, community outreach, positive work environment, student engagement, and thriving community.
To learn more about the Provost Office, please visit: https://auburn.edu/academic/provost/index.php
About Auburn: At Auburn, our work changes lives. Ranked by U.S. News and World Report as a premier public institution, Auburn University is dedicated to shaping the future of the people of Alabama, the nation, and the world through forward-thinking education, life-enhancing research, scholarship and selfless service. Auburn is nationally recognized for its commitment to academic excellence, community outreach, positive work environment, student engagement, and thriving community.
Why employees choose Auburn: Auburn University was named by Forbes Magazine as one of the state of Alabama’s best employers, with employees staying an average of ten years. Employees enjoy competitive benefits that include top-notch health insurance, generous retirement plans, tuition assistance for employees and dependents, flexible spending accounts and more!
Learn more about Auburn’s impact, generous employee benefits, and thriving community by visiting
aub.ie/working-at-auburn.
Our Commitment: Auburn University is committed to a diverse and inclusive campus environment. Visit
www.auburn.edu/inclusion to learn more about our commitment to expanding equity and inclusion for all.
Essential Functions
1. CRM Marketing Integration: Provides overall platform support of Marketing Cloud for the Provost’s Office and builds, maintains, and improves Marketing Cloud user journeys following design and process protocols. Works with CRM Salesforce Team to help facilitate the development, delivery, training, and performance evaluation of strategic communications and digital marketing to the Provost’s Office. Supports Auburn’s CRM system development and implementation by training and educating new users, providing input to technical solutions, exploring and implementing features for efficiency, and serving as a CRM campaigning expert. Efforts include building campaigns and assessing strategic messaging for the Provost’s Office. Provides coordination to develop creative strategies and content and works closely with the Salesforce CRM team to ensure platforms are well integrated, as those internal staff users of the platform are trained for success.
2. Marketing and Strategic Communication Coordination: Provides coordination and creative support to strategic projects on behalf of Provost’s Office units, including overseeing current and future digital marketing and communication efforts from initiation to development, implementation, assessment, and modification where needed. Serves as the primary point of contact for developing key marketing strategies and supporting the creation of associated collateral, including marketing automation processes and campaign management.
3. Web Development: Supports strategic web development for units, including developing creative approaches, wireframing, and working with designers to implement design-build and technical and functional capabilities with Marketing Cloud.
4. Academic Events Support: Provides support to Provost Office academic events, including Faculty Awards, Endowed Faculty Recognition, Academic Advising, and Commencement. Support can include assisting with event management and execution, where needed.
5. Provost Office Strategic Projects: Provides support to strategic projects impacting Provost Office units, including brand alignment with central communications and marketing standards and expectations.
6. Performs other duties as assigned.
Minimum Qualifications
Minimum Qualifications
Minimum Skills, License, and Certifications
Minimum Skills and Abilities
Minimum Technology Skills
Knowledge of Salesforce Marketing Cloud and/or analytical systems used to evaluate units’ technical components and email marketing best practices. Understanding design processes and resources and creating and refining strategic communications and marketing efforts processes to integrate digital solutions efficiently and effectively. Strong interpersonal skills, project management skills, writing and editing for various media (including digital, media, social), skills developing content for digital platforms, integrated marketing, communication skills, and skills developing assessment tools.
Minimum License and Certifications
Desired Qualifications
Desired Qualifications
Posting Detail Information
Salary Range
$54,800 - $93,200
Job Category
Communications/Public Relations/Marketing
Working Hours if Non-Traditional
City position is located in:
Auburn
State position is located:
Alabama
List any hazardous conditions or physical demands required by this position
Posting Date
01/12/2023
Closing Date
02/12/2023
EEO Statement
Auburn University is committed to an inclusive and diverse campus environment.
Women, underrepresented groups, individuals with disabilities and veterans are encouraged to apply.
AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER. It is our policy to provide equal employment opportunities for all individuals without regard to race, sex, religion, color, national origin, age, disability, protected veteran status, genetic information, sexual orientation, gender identity, or any other classification protected by applicable law.
Women, underrepresented groups, individuals with disabilities and veterans are encouraged to apply.
AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER. It is our policy to provide equal employment opportunities for all individuals without regard to race, sex, religion, color, national origin, age, disability, protected veteran status, genetic information, sexual orientation, gender identity, or any other classification protected by applicable law.
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