Digital Marketing Specialist Job at Dandy Mini Marts, INC.

Dandy Mini Marts, INC. Sayre, PA 18840

Location: Dandy Corporate Office- 6221 Mile Lane Road, Sayre, PA 18840


Dandy Mini Marts is looking for an energetic and creative Digital Marketing Specialist!


Job Summary:
As the Digital Marketing Specialist you will be responsible for creating and implementing marketing strategies by developing various elements essential for the growth of our company. You will have a main focus of analyzing and growing our brand loyalty program as well as monitoring and updating Dandy’s social media platforms.


Essential Duties and Responsibilities:

  • Implement and maintain loyalty program.
  • Analyze loyalty program statistics and make recommendations as requested.
  • Monitor, create content and update social media sites on a regular basis.
  • Create marketing strategies and designs to be utilized in store locations.
  • Work with marketing and merchandising teams to plan and execute quarterly promotions.
  • Gather, analyze, and present quarterly promotional sales data.
  • Responsible for the maintenance of company website and other media platforms.
  • Plan, develop and attend community and company events as needed.
  • Create and distribute monthly newsletter.
  • Other duties and projects as assigned.


Education and Training Required:

  • Associate’s degree in Marketing or equivalent experience.
  • Knowledge/experience with Microsoft Office.
  • Experience with Adobe Photoshop, Illustrator, InDesign, and/or Premier preferred.


Special Requirements:

  • Must have strong organizational skills with the ability to prioritize multiple tasks and meet deadlines.
  • Excellent interpersonal skills and ability to interface with all levels of staff and management.


Physical Demands:

  • Intermittent sitting and standing.
  • Requires visual acuity, good hearing and speech.
  • Requires reaching, bending, and lifting up to 50 pounds of weight.
  • Requires climbing stairs and walking around the complex on a daily basis.
  • Minor traveling involved.


What We’ll Do For You:

Our TEAM Members are our most valuable asset, and we support our employees with:

  • Comprehensive Benefits: Vision and dental insurance for part-time and full-time employees, health insurance for full-time employees, 401-K Plan with employer contribution match for eligible employees, and more!
  • Sense of Community: Dandy is family-owned and community-driven. You’ll be inspired by your leaders and be cheered on by your fellow TEAM Members!
  • Fundraising Opportunities: We hold annual fundraising campaigns to give back to the communities we serve every day, and we strive to do our part in making them a better place.




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