Digital Marketing Specialist II Job at ProAssurance
An exciting opportunity exists to join the ProAssurance family of companies!
We are a specialty writer of professional liability, products liability and workers' compensation insurance. With approximately 1,000 team members operating in all 50 states, we are well-positioned to offer career opportunities to individuals interested in professional growth.
This position supports PICA and can be fully remote in the continental US. We are especially interested in candidates who have podcast and video experience.
Job Summary:
The Digital Marketing Specialist’s primary role is coordinating successful marketing and advertising campaigns for the podiatric, chiropractic, dental and lawyer professional liability lines of business.
Essential Duties and Responsibilities:
70% - Primarily focused on creating and maintaining the digital marketing presence for the various lines of business through effective email campaign and social media presence:
- Contributes to email marketing strategy through interaction with marketing and other departments to create, execute, analyze, and improve our email campaigns.
- Takes longer-form content (blogs, podcasts) and converts into micro-content (short video posts, stories).
- Writes effective copy in a variety of styles for Twitter, Facebook, LinkedIn, etc.
- Shoots, edits, and produces 3-5 short videos per month for use across video media platforms.
- Assist in maintaining of website and content.
- Analyzes digital data to draw key recommendations around website optimization.
- Works with the Assistant Marketing Coordinator to create reporting to measure success of marketing programs.
- Functions as a liaison between marketing and 3rd party agencies and internal partners for social media.
- Opportunity to build better user experiences for prospects and customers and utilize creative ways to personalize our digital content.
- Designs collateral and other pieces (ads, mailers, articles) to be distributed to customers, prospects, and agents.
30% - Maintains working knowledge of latest trends in digital marketing:
- Utilizes a range of techniques for digital marketing, including paid search, SEO and PPC.
- Maintains knowledge of Google tools such as Analytics, Search Console, Keyword Planner, Optimize.
- Completes other duties/responsibilities as directed by Marketing Director, and Manager.
- Collaborates with other teams to ensure brand consistency.
- Live Treated Fairly® every day.
Qualifications:
- Minimum of a bachelor’s degree in marketing, communications, project management, or related field.
- Minimum 5 years of digital marketing experience required.
- Minimum 2 years of experience working with marketing automation systems.
- Minimum 2 years of project management experience preferred.
- Proficiency with Microsoft Office Suite and experience working with InDesign, Adobe creative products and HTML formatting a plus—with strong proofreading skills.
- Familiar with HubSpot.
- Familiar with tools like Google Analytics, Google Ads, Bing Ads, Display Ads.
- Self-starter and willing to take initiative on projects.
- Comfortable working in a creative, forward-thinking department.
- Strong interpersonal and written, and oral communication skills.
- Critical abilities include managing multiple projects, strong organizational skills, and great attention to detail—all while working in a fast-paced, demanding environment.
Position Salary Range
$52,467.00 - $86,580.00
Exact compensation may vary based on skills, experience, and location.
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