Director, Digital Marketing Job at HighTower Advisors

HighTower Advisors Chicago, IL 60606

Our Story

Founded in 2008, Hightower is a wealth management firm that provides investment, financial and retirement planning services to individuals, foundations and family offices, as well as 401(k) consulting and cash management services to corporations. Hightower's capital solutions, operational support services, size and scale empower its vibrant community of independent-minded wealth advisors to grow their businesses and help their clients achieve their vision of "well-th. rebalanced." Based in Chicago with advisors across the U.S., the firm operates as a registered investment advisor (RIA).

Hightower's marketing department is dedicated to building sophisticated and forward-thinking marketing solutions and tools for Hightower's financial advisory practices, corporate needs, and developing and maintaining Hightower's brand across all channels. The team is responsible for a wide range of marketing and creative guidance and services, including collateral creation; multimedia content development; website design; social media marketing; paid media marketing; digital marketing automation; campaign journeys; event strategy and related campaigns; and more.

Your Future Team

Reporting to the Chief Marketing Officer, we ask that you be someone who has experience leading marketing projects, is an engaged manager, and can successfully meet deadlines. You also must have experience in digital marketing—websites, digital campaigns, social media—with a strategic eye on what is coming soon and best practices to incorporate now. You will manage web developers and programmers and we are looking for someone who understands coding to inform our projects and workload.

Qualities important to succeeding in this position at Hightower include:

  • Adaptability. You have the natural need to meet goals despite the hurdles that may come along the way and can adjust to dynamic change.
  • Agility. You are comfortable navigating ambiguity and working with competing priorities. You maintain composure and remain positive under pressure even in complex situations.
  • Team player. You love collaborating and sharing ideas. You trust your teammates, and support as needed.
  • Clear communicator. You are great at giving and receiving respectful and productive feedback; you have the ability to firmly but politely push back on projects that are out-of-scope.
  • Highly organized. You know how to multitask and prioritize appropriately. You create clear and logical systems and processes to support your work and that of the organization.
What You'll Do

  • Work closely with marketing leadership to brainstorm ideas to help our 130+ advisory firms maximize their websites for communication and lead generation, and capitalize on new trends in digital marketing
  • Collaborate with tech team and marketing web content team to ensure projects are completed in a timely manner; seek ways to scale and improve projects within the scope of our web hosting platform (Contentful)
  • Oversee creative services team responsible for design, UI/UX, social media, video, and websites
  • Establish processes and procedures to improve efficiency
  • Manage and mentor junior marketing team members, and nurture employee growth
  • Work side-by-side with the various Hightower departments to ensure alignment
What You'll Bring

  • Strong experience with programmatic marketing (search, social, mobile, media tech); understanding of trends and analytics
  • Proven ability to innovate and accomplish "big picture" goals
  • 10+ years of proven experience in digital marketing/websites; programming experience to oversee projects and determine viability of requests
  • Proven experience developing digital marketing and lead generation strategies that align with and support business development goals
  • Ability and desire to work in a collaborative team environment, and as an engaged manager
  • Ability to effectively present to advisor teams, senior management, and peer group
  • Effective judgment in reacting and responding to advisor requests
  • Ability to write in different styles/formats across print and digital channels
  • Strong project management skills
  • Bachelor's degree in marketing, communications, business administration or relevant field
What We Offer

  • Coverage on the first day of employment for medical, dental, and vision insurance
  • 401k Matching Plan
  • Paid Parental Leave
  • Student Loan Assistance
  • Pet Insurance
  • Flexible PTO Plan
  • Flexible Benefits (FSA, Pre-tax transportation, HSA Employer Contributions)
  • Hybrid Model Work Schedule (50% in office)
AN EQUAL OPPORTUNITY EMPLOYER: Hightower is an equal opportunity employer and does not discriminate based upon race, color, religion, sex, sexual orientation, pregnancy, marital status, national origin, citizenship, veteran status, ancestry, age (over 40), physical or mental disability, medical condition (cancer-related), gender identity or expression, genetic information including sickle cell or hemoglobin C trait, or any other consideration made unlawful by applicable federal, state, or local law.

You are a U.S. citizen, U.S. permanent resident or possess other unrestricted U.S. work authorization


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