Director of Professional Outreach - Full Time / Days Job at Gadsden Regional Medical Center
- Evaluate, analyze, and interpret market demographics, including population, age, gender, race, and projected trends for both physicians and patient populations
- In collaboration with the CEO and/or designee; evaluate, analyze, and interpret current physician referral patterns and trends, in addition to financial margins, for market facilities' service lines, ensuring that sales resources are optimized
- In collaboration with facility clinical leaders, the CEO and/or designee and appropriate Medical Staff leadership, develop sales and retention strategies for target markets and facility service lines
- Develop goals and timelines for closing new or enhanced physician referrals
- Present and gain support and commitment from CEO and Market leadership, Service Line Leaders, Facility Leaders, and Medical Staff, as needed, for the sales plan.
- Execute sales and retention strategies and plans; track activities using the Client Relationship Manager; report on activities and issues; successfully close new business in accordance with predetermined targets
- Complete face-to-face sales meetings with physicians and practice managers, ensuring that a thorough understanding is gained regarding the physicians' desires and needs
- Complete follow-up meetings with physicians, practice managers, and/or other providers as needed to close new or additional business, ensuring that internal and external obstacles to business growth and retention are identified and minimized or eliminated
- Prepare and present monthly sales reports, identifying trends, additional business opportunities, and obstacles to new business growth
- Continuously modify sales and retention strategies and plans to ensure optimal business outcomes and "win-win" results for physicians and company market providers
Education: Prefers a minimum of a Bachelors Degree in business, healthcare administration, or
public health administration from an accredited college or university; Masters degree in Health
Administration, Business, or Economics preferred
Experience: Requires a minimum of five (5) years of progressive healthcare sales experience in
a multi-site healthcare organization.
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