E-Commerce Marketing Manager Job at Greenworks Tools
Company Summary:
Be part of a more sustainable future with Greenworks Tools. We're looking for dynamic leaders who are excited and eager to help us bring cutting-edge green technology to the marketplace.
Greenworks Tools is the leader in battery-powered outdoor power tools for DIY consumers and landscaping professionals. Our company distributes Greenworks-branded and private label products, as well as products for an extensive network of original equipment manufacturers. With a robust lineup of Greenworks-branded products including 24V, 40V, 60V, 80V, and commercial-grade 82V battery-powered cordless outdoor power tools, a full line of corded equipment, and reel mowers, Greenworks Tools offers the right tool for every job.
Utilizing best-in-class battery, control, and drive technologies, Greenworks Tools deliver the power and performance of comparable gas-powered tools without the mess, noxious fumes, pollution, vibration, and noise associated with gas products.
Position Summary:
The E-commerce Marketing Manager is responsible for driving profitable sales growth by developing and implementing 360 marketing strategies to achieve or exceed sales goals for both Amazon and Walmart.com. This role effectively works with a fast-paced dynamic team to support company goals. This individual need to work cross-functionally with other departments for success.
Essential Duties and Responsibilities:
- Develop E-commerce sales strategies to meet revenue and growth targets
- Implement and utilize analytics to track sales trends and identify opportunities for growth
- Experience managing direct reports
- Conceptualize digital marketing initiatives, analyze data, and measure results
- Work with agency partners, in-house creative services, product managers, marketing coordinator, content specialists, and Director of E-commerce to implement marketing strategies
- Pioneer and identify new opportunities to generate sales
- Create promotional calendar and work closely with marketing coordinator to execute social media, SMS, and email marketing strategies
- Work with supply chain to plan assortment strategy
- Actively participate in scheduled internal weekly and meetings, preparing in advance to share relevant and beneficial information
Required Education and Experience:
- 3+ years' E-commerce experience
- Bachelor's Degree in marketing, business, sales, or related fields
- Exceptional time management skills: ability to organize, prioritize, and manage multiple projects with overlapping goals and objectives
- Ability to influence and interact with senior management
- Adaptable and flexible; responsive and resourceful in a fast-paced, quick turn business model
- Experience with digital marketing and online sales
- Highly strategic and analytical
- Superior verbal and written communication skills, copywriting skills are a plus
- Actively listens and participates within a team environment
- Microsoft Software; Word, Excel, PowerPoint, Outlook, and Database related programs
Company Benefits
- Health, dental, and vision coverage
- Assistance with fertility treatment and adoption
- 401k company match plan
- Paid sick, personal, and vacation time
Greenworks Tools is an Equal Employment Opportunity (EEO) employer, and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.
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