Position: Fleet Marketing Coordinator

Job Description:

The Forward Air Marketing Department is seeking an individual with marketing strategy experience to support the Fleet Marketing team. The Fleet Marketing Coordinator will report directly to the Director of Capacity Development. They will be responsible for executing the marketing strategy for the team. The Marketing Coordinator will work closely with the entire recruiting team to execute the transformation of the Enterprise’s fleet marketing program from a traditional print-focused marketing strategy to a forward-looking strategy that includes appropriate digital channels, local marketing and over-the-road marketing. The FMC will create an optimization strategy for Enterprise’s marketing campaigns and track their performance analytically. The FMC will also be responsible for managing job feeds, curating social media content, reputation management across social media platforms, and have a creative skillset that allows them to brainstorm new creative content.

Core Responsibilities & Duties:

• Work with Vendors, Job Boards, and other tech to post open positions
• Collaborate with the marketing team to plan and produce marketing material ensuring all proposal materials are effectively communicating the strategic vision and brand of Forward
• Analyze marketing campaign data (CTR, Open rates, etc.) to drive Forward thinking decisions
• Execute on re-marketing email campaigns based on monthly strategy changes and optimization
• Coordinate unique events, meetings, and accompanying items within budget
• Organize complete special request collateral, logoed items, out-of-the-blue projects, and on-the-fly creations
• Maintain supervision of inventory for employee clothing, gifts, and promotional items
• Utilize current marketing modes to promote brand recognition, services, and such: e-market, social media
• Other duties as assigned

Qualifications:

• Bachelor's degree or equivalent practical experience
• Experience in Google Analytics and other web analytics tools, Email marketing, campaign strategy
• Experience in presenting to clients and stakeholders, and in working in cross-functional teams
• Ability to incorporate different perspectives, be inclusive in all situations, and hold self and the team to a high standard of integrity and excellence
• Effective influencing and interpersonal skills. Ability to work across various functions, regions, and stakeholders
• Problem solving skills, comfort with data, and ability to develop insights and translate them into action
• Creative and critical thinker that thrives in a fast-paced, dynamic, and often ambiguous work environment
• Knowledge of Adobe Creative Suites and Microsoft Office, and other communications-related software programs (Hootsuite & Constant Contact a plus)
• Awareness of industry benchmarks, best practices, market trends, and competitor activity
• Hard working, smart, creative, analytical, highly driven, exceptionally organized
• Effective communication skills, ability to solve problems, assertive, focused on execution and results driven

Skills:

• The ideal candidate will possess a “can do” attitude with a “will do” work ethic
• Must be innovative, confident, and energetic
• Detail oriented; practice good judgment in decision making
• Ability to communicate effectively verbally and in writing
• Knowledge of professional social media platforms
• Self-motivated; ability to operate under solid pressure and meet tight deadlines
• Expert capabilities in programs including but not limited to: Excel, PowerPoint, Illustrator, Photoshop, InDesign, HTML coding, and marketing automation

Forward Air is an Equal Opportunity employer.

Job Type: Full-time

Pay: Up to $20.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Groveport, OH 43125: Reliably commute or planning to relocate before starting work (Required)

Work Location: One location

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