Influencer & Content Marketing Manager Job at Darkroom

Darkroom California

Darkroom is LA's fastest-growing digital agency — we’re building the future of advertising and are looking for the minds to help us do it.

Our Growth Marketing Department is looking for a Creator Marketing Manager to join our Performance Marketing Team. The right candidate should have 3+ years of experience as well as feel comfortable in a strategic, tactical, and executional role when it comes to planning and deploying 360-degree UGC and influencer marketing campaigns. We utilize UGC and Influencer content to drive performance and conversions and repurpose this content on multiple channels. Multi-campaign project management and/or agency experience is a must.

This is a remote job, and is open to candidates based in the state(s) of California, Pennsylvania, New York, Florida, or Colorado, and must have the right to work within the United States.

About the Role:

This position is responsible for supporting the Performance and Growth Marketing Department with on-time delivery of accurate, effective, objective-driven client programs.

The Creator Marketing Manager will be contributing to content creator & influencer marketing campaign management across a diverse agency client roster. This position will execute and build creator strategy through sourcing UGC and influencer content — as well as all creator-facing outreach, negotiations, communication, creative brief building, client-facing and deliverable management. This person will be an expert in all platforms primarily TikTok and Instagram, Pinterest and Youtube to create initiatives in an effort to build, maintain and grow a client’s reputation, credibility and brand awareness.

What You’ll Do:

  • Ideate and implement one-time and/or recurring campaigns — leading everything from content creator and influencer discovery to outreach, negotiation, and creative deliverable management.

  • Develop innovative strategies for social and digital platforms, such as TikTok, Instagram, and other social channels.

  • Source, onboard, negotiate and manage content creator and influencer relationships & campaign deliverables.

  • Build and distribute creator and influencer-facing creative briefs and contracts, and review content to ensure it meets stakeholder expectations.

  • Use best practices to utilize influencer content to drive performance, conversions, and boosted reach through the use of paid media ad spend (whitelisting, repurposing content on brand’s accounts, and boosted posts).

  • Manage clients’ budgets, and allocate spending across different channel strategies to meet and fulfill a full-funnel strategy.

  • Balance strategy work with execution tasks such as talent seeding, negotiations, projections, tracking, and attribution.

  • Actively work with our clients in determining influencer opportunities that align with their brand strategy for future months and quarters.

  • Collaborate with Darkroom’s Performance Marketing teams to learn what content performs best in advertisements, make whitelisting recommendations, and create a feedback loop for future campaign improvements.

  • Work cross-departmentally to analyze social media/content marketing data and build reporting decks/presentations to client stakeholders and assess performance, areas for scale, and effectiveness against internal KPIs.

What You’ll Need to be Successful:

  • 3+ years of relevant experience in influencer marketing management (not including internships)

  • Proven track record of end-to-end creator and influencer campaign management (strategy development, influencer discovery, outreach and rate negotiations, campaign reporting and analysis).

  • Understanding of how UGC and influencer content can drive conversions, through organic, paid, and boosted reach.

  • Confident communication skills with experience in influencer/talent/creator communication, relationship-building & negotiation skills.

  • Strong project management skills: Capable of managing multiple creator and influencer campaigns across a variety of clients at one time while effectively meeting deadlines.

  • Experience with discovery/automation platforms used to source, evaluate, and manage influencer relationships (Aspire, Grin etc.)

  • TikTok campaign ideation, creative planning, and analysis is a must.

  • Proven ability to work productively in autonomous and team settings alike.

  • Experience using data and metrics to measure impact, drive actionable results and determine areas of opportunity and improvement.

  • Strong relationship-building and interpersonal skills with experience maintaining creator and influencer contacts/networks.

  • Someone who thrives in a startup environment where responsibilities and projects may shift at a moment’s notice.

  • A creative mind who can bring innovative, consumer mindset-oriented ideas to the table for growing brand presence and awareness.

  • Strong attention to detail and excellent verbal, written, and presentation-oriented communication skills.

What its like to work at Darkroom:

We're building the future of advertising and are looking for the minds to help us do it. We only seek out the best—from our clients to our people. Our team is our most sacred asset, and we offer highly competitive salaries and the following perks:

  • Darkweek, Unlimited Vacation Policy, and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy, our annual “Darkweek” summer break, and 10 holidays throughout the year to keep you recharged and sharp.

  • Location, location, (or no) location: Remote-first culture with a strong community base. With Hubs in LA, The Bay Area, New York, Philly, Lisbon, and Eastern Europe.

  • Health & wellness: Company-sponsored medical, dental, and vision benefits with, so you can stay as healthy as can be.

  • Finances, growth, and retirement: After one year with Darkroom, we deliver a robust 401k program with company match, equity incentives, and a profit-sharing opportunity so we can help you save as the company grows.

  • Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration.

Our Hiring Process and Compensation:

The hiring process for this position typically follows four stages. We offer competitive salaries, and will be discussed further upon a phone interview.

Equal Opportunity Statement

Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Compensation Range: $70K - $80K




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