Manager, Brand Activation Job at Tempur Sealy

Tempur Sealy Lexington, KY 40511

$86,000 - $122,000 a year

Tempur Sealyis committed to improving the sleep of more people, every night, all around the world. As a leading designer, manufacturer, distributor, and retailer of bedding products worldwide, we know how crucial a good night of sleep is to overall health and wellness. Utilizing over a century of knowledge and industry-leading innovation, we deliver award-winning products that provide breakthrough sleep solutions to consumers in over 100 countries. Our highly recognized brands include Tempur-Pedic®, Sealy® and Stearns & Foster®. We hire people who have a passion for helping others find their best night's sleep. No matter what stage of your career, you can build your future at Tempur Sealy!

Pay Range: $86,000-$122,000

OUR COMPANY OFFERS GREAT BENEFITS, INCLUDING:

  • Generous Paid Time Off
  • Competitive Medical, Dental & other wellness programs
  • Disability and Life Company Paid
  • Retirement Plan Options
  • Generous Employee Purchase Discounts

Job Summary:The Manager, Brand Activation will define strategy, brief and direct creative resources and project-manage a range of marketing communications projects: defining objectives, success metrics and budget parameters; managing agencies; establishing timelines and budgets; presenting in-progress and finished work to key stake holders and ensuring flawless execution.

The Manager, Brand Activation will excel at working in a fast-paced environment while managing multiple projects and cross-functional relationships.

This is a highly collaborative role that adds value by ensuring Tempur Sealy brands win at online and offline marketing.

Essential Duties, Responsibilities, and Key Results Area:

  • Developing the consumer experience and communications that come to life across multiple touchpoints in an omni-channel retail environment
  • Develop, deploy, monitor and refine integrated brand communication plans for Sealy & Stearns & Foster brands cross-functionally to fully and effectively address the consumer journey and drive continued leadership of Tempur-Sealy's brands within the marketplace
  • Lead the creation of marketing communication assets and informs investments across paid/earned/owned media channels including TV, digital/social, print, PR, retail marketing materials, brand collaborations, packaging and point-of-sale materials
  • Assist in developing creative testing plans along with Media team.
  • Lead multiple projects simultaneously, driving brand integration and message consistency across all consumer touch points
  • Partner cross-functionally with Brand Management, Retail Marketing, Sales, Legal, Finance, Brand Management, direct-to-consumer, and other stakeholders
  • Ensure projects deliver strongly on brand standards, retail best-practices, and communication channel strengths.
  • Manages external agency relationships, including briefing, goal setting, performance management, reporting, setting and leading the strategic objectives and on-going management of activities to accomplish objectives
  • Supports claims development process with brand management and legal
  • Tracks and manages production budgets to ensure accuracy of all costs. Processes project invoices and tracks expenses versus budget.
  • Supports monthly, quarterly and annual budget planning efforts.
  • Facilitates legal approval process for advertising content, product and brand claims, and third-party reviews.
  • Ensure projects deliver strongly on brand standards, retail best-practices, and communication channel strengths.
Requirements:

Qualifications:

  • BS/BA Degree in related field (Business, Marketing, Advertising or Communications)
  • MBA Preferred
  • Minimum 5+ years of relevant experience.

Tempur Sealy is proud to be an Equal Employment Opportunity and Affirmative Action employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type based upon race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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