Headquartered in Napa, California—Quintessential is a leading fine wine importer, marketer and sales company exclusively representing family-owned wineries. An early champion of multi-generational producers, Quintessential values expressions of celebrated terroir from around the world. Led by father and son, Steve Sr. and Dennis Kreps, the global portfolio now includes 27 dynamic families with 37 wineries.

JOB TITLE: Manager, Trade Marketing

The Manager of Trade Marketing is responsible for developing effective marketing materials and strategies for external promotional activity. They must create or oversee the creation of promotional collateral and information materials the company will provide to the trade and social media for use in selling our represented brands. This role is also tasked with measuring the impact and effectiveness of such related promotional tools and activities.

· Reports to: VP Product Development

· Job Location: Napa

· Job Category: Marketing

· Type of Work: Full time, exempt

DUTIES & RESPONSIBILITIES:

Critical Tasks – Trade Marketing Strategy, Analysis and Materials Development: (70%)

• Lead, develop and assist wholesalers and retailers to develop appropriate and targeted marketing strategies for designated brands. Provide national, regional and local trade marketing/brand support, including programming, business reviews, market analysis or IRI data, and segmenting customers by strategic importance to align resources and opportunities.

Performance Expectation: Maintain the annual programming calendar to ensure all programs are effectively run on time. Provide ROI review of key marketing programs quarterly, regularly develop and maintain innovative POS programs and partnerships.

• Update and create marketing promotional collateral based on established brand standards. Manage designers, photographers, copywriters and other external partners in coordination with marketing projects. Integrate creative selling materials and programs into trade facing website and distributor platforms. Gather and track post-launch feedback and metrics to incorporate into future program development.

Performance Expectation: Manage projects for on-time completion and delivery, on budget, and maintain updates to marketing materials so that they reflect current strategy and vintages. Assemble the ‘teams’ to identify, create and deploy the right programs based on brand needs. Regularly – once a month – share learnings from tracking metrics and qualitative feedback.

• Maintain accuracy and keep current the trade site areas of “What’s New” and Distributor lists no less than bi-weekly. Manage service provider responsible for microsites (Tropical, New Age, Geyser Peak, etc.). Evaluate and share Google analytics information for possible changes in execution strategy.

Performance Expectation: Trade site is kept up to date within 72 hours of receiving new information. “What’s New” is updated every two weeks with new product news. Communicate findings and provide recommendations to manager based on monthly Google analytics analysis.

• Service, maintain and ensure the accuracy of consumer-interfacing websites such as Vivino and ‘where to buy’ inquiries using the Grappos tool on the company’s consumer website and associated microsites.

Performance Expectation: Ensure all customer websites are operable, current and reflect active updates to all available information on the sites. Assist customers with inquiries within 24 hours of receipt.Miscellaneous(20%)

• Conduct analysis and research that focusses on areas such as sales and marketing promotions, velocity, competitive set analysis. Serves as the subject matter expert (SME) regarding current market trends and data mining during the planning and business review meetings.

Performance Expectation: Provides monthly reports and updates to marketing team summaries of current market trends, market and brand analysis, and support for future brand business decisions.

Leadership (10%)

• Cultivate cross department relationships to develop your ‘team’ of experts and go-to partners.
• Spend time in the market with sales to drive understanding of local trends and assist in the development of marketing materials.

Company Citizenship

· Actively engages with company management to work through business opportunities and changes.

· Demonstrates sound business decisions, high ethical standards, accountability, values, and behavior. Builds trust within their teams and other departments to support overall company goals and objectives.

QUALIFICATIONS:

Education/Experience:BA/BS or greater in Business, Marketing or Liberal Arts or equivalent, and/or a minimum of 6+ years in a wine sales or wine marketing role.

Skills: Excellent attention to detail and thoroughness in identifying and resolving problems are extremely important. Excellent organizational skills, with the ability to manage and prioritize multiple projects and deadlines. Experience with video production, photo shoots, Adobe Creative Suite, including InDesign, Photoshop and Illustrator. SEO, SEM or paid social media experience is a plus.

Able to work as part of a team and communicating with team members/colleagues regularly. Excellent verbal and written English communication skills. Comfortable working in a dynamic, fast moving work environment.

Knowledge: Familiarity with the latest social media platforms, trends and social media marketing in wine or adult beverages. Experience with search engine marketing, Google Analytics, and Google AdWords. Impeccable copywriting and copy-editing abilities.

Job Type: Full-time

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Day shift
• Monday to Friday
• No weekends

Education:

• Bachelor's (Required)

Experience:

• Equivalent Education and Related: 6 years (Required)

Work Location: In person

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