Baxter Manufacturing, a division of ITW-Food Equipment Group, has an opening for a Marketing Analyst role. Information on our product line can be found at www.baxtermfg.com. This position would be located at the Baxter Manufacturing facility in Orting, Washington.

Founded in 1958, Baxter Manufacturing has become the foremost manufacturer of commercial grade ovens and proofers in the United States. Baxter is the premier brand that others follow. Known for high quality equipment and recognized as a leader in baking and cooking technologies, we offer equipment to make our customers’ job easier.

Illinois Tool Works (NYSE: ITW) is a Fortune 500 company that produces diversified products in global markets. Some of its products include welding equipment, automotive components, construction materials and commercial food equipment.

This position is responsible for conducting market research to understand customer needs and trends as well as competitive intelligence. Generate documentation to be used by engineering for new product development and current product updates. Support business development team with emerging market information for focused sales efforts. Aid with brand management including coordination with advertising agency and other ITW branded product lines.

Responsibilities:

• Develop processes and systems that generate continuous market intelligence data from targeted end-user market segments.
• Identify unmet needs in the market; develop competitive insights; develop market-based segmentation (behavioral and needs-based); build a deep understanding of how our products and brands stack up vs. competition – all through external, quantifiable market research.
• Identify and understand operational and purchasing influences of all targeted segments, products, or services.
• Drive the analysis, conclusions, and strategic direction of market research findings, particularly in terms of end-user segmentation, channel and promotional strategies and channel insights.
• Make recommendations on strategic pricing (where should our target street prices be) relative to customer expectation, perceived value of our products/brands for the differentiation we provide, and relative to competitive levels

• Proven track record of successful market research
• Customer focus and market segmentation
• Knowledge of marketing tools and tactics
• Project management
• Strong Communication and presentation skills
• Industry knowledge preferred
• Market research/intelligence
• Strong leadership ability
• Cross-functional relationship building
• Decision making & judgment
• Strong analytical skills
• Enthusiastic eager attitude

Education:

BS or BA degree In Sales or Marketing preferred

Experience:

Desire > 1-3 years of marketing research experience

Other Considerations:

Travel requirement: ~ 20%

Compensation: 70k-80k DOE

All your information will be kept confidential according to EEO guidelines.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.