DEFINITION
To support Director of Marketing in operational marketing project management, public relations and design efforts for the Wilson Center; support artist settlements.

SUPERVISION RECEIVED AND EXERCISED

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  Receives direct supervision from the Director of Marketing.
• Works closely with part-time Marketing Assistants

ESSENTIAL AND OTHER IMPORTANT FUNCTIONS
Essential and other important responsibilities and duties may include, but are not limited to, the following:

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  Ensure that all marketing and public relations procedures and projects are in compliance with the CFCC Marketing Department.
• Monitor the appropriate use of the College’s and Center’s names, marketing brands, trademarks, etc., and ensuring compliance with the College’s associated policies.
• Implement Director of Marketing’s annual and long-range marketing strategy.
• Support the implementation of area budget and marketing plans that articulate focused and diverse efforts to meet or exceed earned revenue goals.
• Cultivate and maintain positive relationships with audiences using traditional and innovative communication and retention techniques, including digital marketing, social media and traditional marketing
• Work closely with Ticketing Department to manage performance sales timelines; coordinate all necessary components to announce and put performances on sale.
• Generate media exposure through general press releases and focused pitches.
• Support implementation of corporate and private sponsorships and trade agreements for the Center in conjunction with the Foundation and Center membership program
• Oversee marketing copy and strategies in digital media, while adhering to brand standards.
• Monitor and maintain the Center Facebook page, Twitter account, YouTube, Instagram, and all other social media accounts.
• Support marketing services for resident arts organizations.
• Maintain Center archives.
• Coordinate Street Team efforts for direct marketing.
• Support development, design and distribution of print materials, including season magazine, mailings, brochures, playbills, lobby signage.

• Perform other related duties and responsibilities as assigned

QUALIFICATIONS:

Knowledge of:

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  Industry specific requirements, technology and equipment utilized.
• Current trends, research, and development in the area of assignment.

• Work weekends and/or evening hours as required.
• Embody and demonstrate exceptional customer service skills, even in stressful and/or demanding situations.
• Perform excellent organizational abilities.
• Ability to effectively assist others with special needs.
• Establish and maintain effective working relationships with those contacted in the course of work including artists, agents, rental clients, donors, high profile clients and guests, students, college faculty and staff, and the general public.
• Understand and follow oral and written instructions.
• Communicate clearly both orally and in writing.
• Prepare clear and concise reports.
• Continually contribute creative concepts to management and colleagues.
• Accept constructive criticism
• Maintain accurate records.
• Perform mathematic computations.
• Operate a personal computer and maintain computerized records.
• Interpret and apply CFCC goals, objectives, policies, procedures, rules, and regulations

• Maintain effective audio-visual discrimination and perception needed for:
  • Making observations
  • Reading and writing
  • Communicating with others
  • examining incoming equipment, materials and supplies
  • Handling varied tasks simultaneously
• Maintain physical condition appropriate to the performance of assigned duties and responsibilities, which may include the following:
  • Walking, standing or sitting for extended periods of time
  • Operating assigned equipment
  • Handling varied tasks simultaneously
  • Lifting, stooping, climbing, bending, or carrying heavy materials
• Maintain mental capacity, which allow the capability of:
  • Making sound decisions
  • Ensuring the safety of others
  • Working in a fast-paced environment
  • Answering questions
  • Reviewing alternatives and making choices
  • Responding to questions
  • Demonstrating intellectual capabilities

• A bachelor’s degree in public relations, marketing, graphic design, communications, journalism, business or a closely related field from an accredited college or university.

• Minimum of three years of demonstrated successful experience in a marketing and/or design role.
• Graphic design knowledge and experience in either and administrative or creative role.
• Understanding of and experience in working with the Adobe Creative Suite

• Master’s degree.
• Demonstrated successful experience in a marketing role within higher education, performing arts, or another similar field.
• Arts administration/arts presenting operations experience.

Special Instructions to Applicants:

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  Work weekends and/or evening hours as required.
  
• Project samples or portfolio which exemplify experience in design, writing and strategy
  
• This position REQUIRES UNOFFICIAL TRANSCRIPTS AND/OR TRAINING CERTIFICATIONS be submitted in addition to the application. Please have these documents ready to upload when applying.
• Candidates are required to submit OFFICIAL TRANSCRIPTS for all degrees obtained prior to their first day of work or hire date. If the highest level of education is a High School diploma or equivalent, proof of completion is required.
• Candidates who have obtained their education outside of the US and its territories must have their academic degree(s) validated, at their own expense, by an outside credential evaluation service as equivalent to the Baccalaureate or Master's degree conferred by a regionally accredited college or university in the United States.
• To claim veterans’ preference, all eligible persons shall submit a DD Form 214, Certificate of Release or Discharge from Active Duty, to Human Resources during the application process. Human Resources will verify eligibility.