The Marketing Director plans and directs the Bank’s marketing initiatives.

The duties listed below may not include all responsibilities that the person in this role may be asked to perform. Incumbent may be required to perform other related duties, as assigned, including cross training across other departments, as necessary.

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  Plans and directs the Bank’s marketing initiatives
• Provides oversight of advertising and promotion activities including print, online, electronic media and direct mail
• Develops and executes strategic comprehensive tactical and long range marketing plans to achieve company objectives for growth, sales and revenue objectives, products and services
• Manages the marketing operating budget
• Determines vendor partners and negotiates contract terms and conditions for major marketing services
• Serves as the liaison with outside agencies regarding ongoing promotional campaigns
• Guides preparation of marketing activity reports and provides data to executive management
• Manages the hiring, daily activities, coaching, evaluating and counseling of reporting staff
• Participates in job specific training and other various Bank training programs, as necessary
• Maintains current knowledge of internal risk controls and loss prevention, including reporting of suspicious or unusual customer activity per Bank policy, and ensures adherence by the respective department personnel
• Maintains current knowledge and complies with all federal and state laws and regulations and all established Bank policies and procedures, including internal audit controls related to department operations, and ensures adherence by the respective department personnel
• Maintains current knowledge of all rules, regulations, and laws as they apply to BSA/OFAC/USA Patriot Act/CIP/AML, and ensures adherence by the respective department personnel

QUALIFICATIONS

These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.

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  A self-starting team player who possesses a bachelor’s degree in Marketing, Business or related discipline (Master’s degree in Marketing is preferred)
• 7-10 years previous experience in Marketing, preferably for a large financial institution with multiple locations and different markets
• Knowledge of general bank operations and workflow
• PC literacy and knowledge of spreadsheet and word processing software
• Demonstrated customer and human relation skills in previous positions
• Flexibility, professionalism, ability to work in a fast paced environment and perform a variety of tasks with numerous interruptions
• Attention to detail and a high degree of mental concentration as well as the ability to multi-task
• Excellent organizational, interpersonal, and communications skills
• Bilingual in English and Spanish is desired

ORGANIZATION

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  This position reports to the Bank President
• This position oversees the Graphic Designer, Marketing Assistant, Community Relations Coordinator and Mascots

TRAINING REQUIREMENTS

All employees are required to attend scheduled mandatory trainings and complete online regulatory compliance training courses applicable to their specific job function. In all situations, employees must ensure that their actions fully comply with all federal banking laws and regulations, including internal bank policies and procedures. Failure to adhere to these requirements will be grounds for disciplinary action, including probation and possible termination.

COMMUNITY INVOLVEMENT

Lone Star National Bank’s Mission Statement includes a commitment to helping our communities grow by serving them with pride and integrity. All employees are encouraged to volunteer for bank sponsored activities, civic, charitable and community events and to be active in the communities we serve.

ATTENDANCE

Punctuality and regular attendance should be regarded as essential functions of any position at Lone Star National Bank.

Among other things, "good attendance habits" mean the following:

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  Be at your work station ready for work by the start of each workday
• Remain at your work station, unless the needs of the job require being elsewhere, except during authorized breaks (including restroom breaks)
• Take only the time normally allowed for breaks
• Call in and notify your supervisor or another member of management if you are going to be either absent or tardy
• Alternate work arrangements such as telecommuting or working from home are not permitted by Lone Star National Bank

LSNB is an Equal Opportunity/Affirmative Action Employer and does not discriminate in the recruitment, hiring, and conditions of employment on the basis of race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, marital status, disability, age, veteran status, or any other status as protected by applicable laws.

Management reserves the right to change this position description at any time according to business needs.