Circle K Stores Inc. Job Description

Title: Restaurant Marketing Manager Classification: Exempt

Department: Restaurant Division Status: Full Time

Reports To: Restaurant Division Director Date: 2-8-2023

The position includes, but is not limited to, the following essential job duties, responsibilities, and requirements:

RESTAURANT MARKETING MANAGER JOB SUMMARY:

This position is responsible for managing a variety of processes for the restaurant team such as: new sales initiatives, marketing strategies, new store openings, QSR promotions, creating a marketing library for restaurant and district use, and maintaining a monthly marketing calendar.

RESTAURANT MARKETING MANAGER EXPECTATIONS:

• Develops and manages new sales incentives within the Restaurant Division.
• Manages and provides support to the field for restaurant marketing strategies (Kid's night, coupon drops, etc.)
• Works with restaurant team to establish and execute marketing strategies in new store openings.
• Designs and supports marketing strategies.
• Works with vendor partners on direct mail/shared mail marketing initiatives. Selects offers & determines marketing destination.
• Manages billboards and DOT signage cross functionally with Marketing Services for all restaurant locations.
• Reviews and selects billboard option. Ensures brand compliance.
• Manage marketing budget for store and division and recommends/implements changes as appropriate.
• Works with restaurant team and cross functionally with Marketing Services to design and develop competitive intrusion strategies and execute.
• Leads brand communication on all new restaurant promotions and interacts with key contact personnel for each brand on a monthly basis.
• Sets up and maintains a marketing library for the restaurant district managers and restaurant managers. (Coupon templates, bow flag ordering, direct mailer, and streamlining printing efforts).
• Manages marketing toolkit for field operations use.
• Analyzes, identifies, and interprets financial data with each marketing strategy to evaluate effectiveness.
• Prepares and communicates to restaurant district managers on implementation and follow up of marketing strategies.
• Analyzes sales reports and trends to recommend marketing initiatives for select locations and areas.
• Monitors industry trends and best practices in marketing and pricing.
• Maintains pricing files for all locations and documentation for all pricing decisions.
• Manages vendor contacts for new store openings, ensures that proper permitting is obtained for banners, bow flags, and other exterior marketing materials.
• Develops and maintains a positive working relationship with region directors, district managers, and restaurant managers.
• Serves as liaison between restaurant field operations and Corporate Support Center.
• Participates in special projects and assignments.

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RESTAURANT MARKETING MANAGER BENEFITS:

• Medical, Dental, Vision, Term Life and AD&D plans
• Flexible spending and health savings accounts
• Short-Term and Long-Term Disability
• Vacation, Holiday, Personal, and Sick paid time off
• Tuition Reimbursement
• Employee Discount Program
• Discount Meal Benefit
• Wellness Plan
• Cell phone stipend
• Annual incentive plan
• Wait periods may apply

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RESTAURANT MARKETING MANAGER QUALIFICATIONS:

• Bachelor’s degree in hospitality/business/food service or a related field, plus 2 to 4 years of similar work experience in a retail operations environment or an equivalent combination of education, training and work experience. Bachelor’s Degree in Business or Marketing desirable.
• Knowledge of accounting and economic principles and the analysis and reporting of financial data.
• Knowledge of administration and management principles involved in business planning, organizing, coordinating, and implementing including managing resources and leadership skills.
• Proficient in Microsoft Excel, knowledge of Microsoft Windows operating systems, Word, PowerPoint, and Outlook.

Circle K will make reasonable accommodations to known physical or mental limitations of an employee with a disability unless the accommodation is unreasonable or would pose an undue hardship.

RESTAURANT MARKETING MANAGER, RESTAURANT OPERATIONS

This Job Description indicates the general nature and level of work to be performed in this position and it is not intended to contain or be interpreted as a comprehensive inventory of all the duties, responsibilities, functions, and qualifications required of the position. The incumbent may be asked to perform other duties and will be evaluated, in part, on performance of the tasks listed in this job description. As with all positions, the responsibilities and duties of this position may change. The Company reserves the right to revise this Job Description at any time with or without notice. This Job Description does not constitute a contract for employment and either the incumbent or the Company may terminate employment at any time, for any reason, with or without notice.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• 12 hour shift
• Day shift
• Monday to Friday
• Night shift

Ability to commute/relocate:

• Jacksonville, FL: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 2 years (Preferred)

Work Location: In person

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