ABOUT ZERO TO THREE

Founded in 1977, ZERO TO THREE works to ensure that babies and toddlers benefit from the early connections that are critical to their well-being and development. Our mission is to ensure that all babies and toddlers have a strong start in life. At ZERO TO THREE, we envision a society with the knowledge and will to support all infants and toddlers in reaching their full potential. Our Core Values Statement: We believe that how we do our work is as important as what we do. To learn more about ZERO TO THREE, please visit our website at zerotothree.org.

OUR COMMITMENT TO DIVERSITY

ZERO TO THREE is proud to be an equal opportunity employer committed to inclusive hiring, advancement, and professional development. It is dedicated to diversity in its work, its staff, and with community partners. This is an exceptional opportunity for a professional who shares our commitment to diversity, equity, and inclusion and supports our mission to enhance outcomes for all children.

SUMMARY

You are passionate about thinking outside the box to create fresh and bold marketing strategies. Come join our team! We’re looking for a detail-oriented, results-driven Marketing Manager. In this role, you will lead the development of integrated marketing campaigns to increase brand awareness, generate qualified leads and boost sales for ZERO TO THREE’s early childhood professional development products and services, including the LEARN signature event series, training, membership, virtual events, and bookstore. You will be responsible for creating digital content and collateral, conducting customer and competitor research, product positioning and messaging.

ESSENTIAL RESPONSIBILITIES

• Develop an annual marketing strategy and roadmap for ZTT’s professional development products and services, including the LEARN signature event series, training, membership, virtual events, and bookstore
• Collaborate with Sr. Marketing Specialist and Communications team to develop integrated marketing campaigns for product and service offerings
• Provide campaign performance reports and analysis; Communicate key metrics/outcomes and implement timely optimizations to drive results
• Collaborates with subject matter experts and content leads to concept and produce sales tools and marketing collateral
• Work closely with Sr. Marketing Specialist to write and produce content marketing assets and ensure coordination of all marketing and communications activities across the Product and Innovation division
• Write and edit presentations, talking points for sales and leadership teams
• Coordinate with Media Manager to conduct media outreach on key issues related to the early childhood professional field

ESSENTIAL SKILLS & EXPERIENCE

• Minimum of 7+ years of related experience with proven track record developing strategic marketing plans and managing implementation
• Strong analytical skills with experience using data and metrics to measure impact and inform marketing strategy
• Exceptional writer adept at producing creative and compelling digital content and sales collateral (portfolio required)
• Strong project management skills, with a keen eye for detail
• Experience with Salesforce and marketing automation platforms such as Salesforce Marketing Cloud/Pardot.
• Experience with A/B. multivariate testing, analytics platforms and personalization tools
• Proficiency with Google marketing products including AdWords, Analytics and Search Console
• Prior association or nonprofit experience preferred
• Spanish fluency a plus

ESSENTIAL QUALITIES

• Encourages and practices critical thinking
• Is self-reflective and empathic
• Recognizes the influence of workplace relationships on outcomes and results
• Maintains a respectful and accepting approach to others
• Awareness of the influence of the larger context on individual behavior
• Collaboratively and creatively supports the work efforts of colleagues at all levels and in all areas of the Organization

EDUCATION

Bachelor’s degree (B.A.) in marketing, communications, digital marketing, advertising or related field.

Portfolio required.

PHYSICAL REQUIREMENTS

While performing the responsibilities of the job, the employee is frequently required to use finger dexterity and sufficient hand dexterity to use a computer keyboard and be capable of reading a computer screen. Also, they may need to remain seated for extended periods, can perform repetitive motions, and reach for objects. An employee is frequently required to hold a writing instrument, communicate verbally, and hear well enough to detect nuances and receive detailed information. They may be required to grasp objects, push, and pull objects, bend, stand, walk, squat, or kneel. Vision abilities required by this job include close vision for data preparation or analysis, and expansive reading. May need to lift up to 30 pounds.

WORKING CONDITIONS

The work conditions described here are representative of those an employee encounter while performing this job. Depending on work location, the incumbent will typically work indoors in a heated and air-conditioned office, with a mixture of natural, incandescent, and fluorescent light with low to moderate noise levels or be subject to working conditions conducive to a home environment. When travel is expected, the incumbent will be exposed to outside environmental conditions during those times.

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