CARROLL is seeking a Marketing Manager to grow our growing team! This role will help drive marketing strategy and provide marketing account support for our communities!

CARROLL, a privately held real estate company, was founded in 2004. With headquarters in Atlanta, Ga., and regional offices in Dallas-Fort Worth, Raleigh, Denver, Tampa, and New York, CARROLL focuses on multifamily communities, including acquisitions, community and asset management services, ground-up development, and fund management. The Firm has raised more than $4.4 billion of equity through CARROLL-sponsored funds and joint ventures. CARROLL has successfully purchased, developed, or sold more than $20.4 billion in real estate.

The company manages more than 33,000 multifamily units across nine states representing $8.1 billion in assets under management, and has purchased other multifamily owner/operators throughout the U.S. CARROLL has also developed student housing, single-family residential and retail communities and has managed more than $500 million in construction projects throughout the past 10 years. From due diligence to execution, CARROLL has the internal capabilities and the external relationships to identify, underwrite, and close transactions. For more information, visit carrollorg.com.

Join our team and see why we are one of the top companies to work for in the Multifamily industry!

The Marketing Manager-Paid Media is a hybrid role that combines service-minded account management skills with industry-leading strategic consulting acumen, and must simultaneously be able to communicate expertise about media, sponsorships, activations, creative and marketing strategy – while balancing that expertise with accessible language and posture that invites conversation, collaboration, and a spirit of partnership amongst the operations team. The manager must be able to challenge, while maintaining trust; provide objective analytical rationale, while recognizing subjective group dynamics. They also serve as a strategic program lead for all digital advertising initiatives. As such, they serve at two levels – both at the brand level as well as a resource for individual properties at the local level. The role is fast-paced, engaging, intellectually stimulating, collaborative by design and creative in approach.

The Paid Media Manager is responsible for architecting digital marketing strategies for the brand and local levels. The manager partners with the marketing team, IT, operations, and asset management to gain input and alignment and ensures delivery. This person is a self-starter with leadership qualities who can work in a dynamic and sometimes ambiguous environment.

You Will

• Responsible for leading the strategy and efficient day-to-day management of digital marketing campaigns; monitors budget pacing, taxonomy and ad copy optimization, and testing strategy to ensure efficient and effective delivery of campaigns
• Manages media buying strategy, campaign creation, optimization and rigorous testing strategies aligned to business priorities to achieve KPI target for assigned platform or business area.
• Monitors and advises on new advances in digital marketing, the competitive landscape, and vendor capabilities to influence business plans and strategies, while driving digital marketing innovation.
• Develop goals, assess traditional and digital tactics, and track performance through dashboards designed for each campaign
• Create relationships with clients in order to position yourself as a trusted partner
• Proactively elevate issues to the Director of Marketing
• Manage client budgets and regular budget review meetings
• Fields weekly questions/considerations from operations, and ensures questions are brought to timely and strategic resolution
• Ensures projects are executed on-time and on-budget, within the agreed upon particulars for each market request.

You Have

• Minimum seven (7) years work experience
• Requires a Bachelor’s degree in Marketing, or related field of study
• Background in digital service, search platforms, search engine, or agency is ideal
• Highly proficient in Google Ads (AdWords), Microsoft (Bing), display/programmatic platforms, and third-party search management platforms
• Comfortable working with analytics platforms, such as Google Analytics
• Understanding of pixels, ad tracking, and platforms such as Google Tag Manager
• Some experience with commercial real estate strongly preferred
• Proven ability to influence groups that may start out with varied POVs and bring those groups together around shared strategies and plans that lead to effective execution
• Experience with financial planning, ROI management, detailed reporting and analytical toughness
• Sees the necessity and power of advertising to grow business. And adjusts and adopts new practices as needed and quickly
• Deep and confident knowledge of the media ecosystem, with an eye toward how industry players and other leading iconic brands are utilizing media, advertising, and has a finger on the pulse of emerging trends
• Entrepreneurial spirit; a desire to constantly learn and grow in a rapidly changing environment
• High personal motivation, self-management, and detail-orientation; ability to take responsibility in meeting deadlines and making progress without direct supervision
• Strong communications skills; both verbal and written
• Flexibility and adaptability in responding to new assignments and challenges in a fast-paced environment

If this sounds like you … Apply now!

What we offer:

• Competitive Compensation
• Career Growth
• Medical, Dental, and Vision Coverage
• Telehealth
• 401(k) + Company Match
• Apartment Rent Discount of 20%
• 14 Days of PTO + 10 Paid Holidays
• Employer Paid Short/Long-term Disability
• Paid Parental Leave

CARROLL is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. CARROLL promotes a drug-free workplace. CARROLL will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable federal, state, and local laws and regulations regarding criminal background inquiries. All candidates must possess a valid driver's license and be willing to consent to pre-employment drug screening and a criminal background check.

No agencies, please. CARROLL will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. CARROLL will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. Agency must obtain advance written approval from CARROLL's Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed placement agreement and assignment letter. CARROLL will not pay a fee to any Agency that does not have such an agreement in place.