Marketing Manager (remote) Job at Morgan Properties

Morgan Properties Columbia, SC 29204

Overview:

Get To Know Us:

Join Morgan Properties, one of the nation’s largest and fastest growing property management companies. Our award-winning employees are dedicated to providing our residents with a quality residential living experience every day. Morgan Properties, a family run company, was founded in 1985 by our CEO and President Mitchell Morgan. We currently own and operate approximately 350 residential properties spread throughout 20 states. Our company thrives on a culture of creativity, communication and collaboration, where every position is valuable, and every person is special. We’re always looking for passionate professionals to join our team. If you meet the requirements listed and are interested, please submit your resume for consideration.


What you will be doing:

The Marketing Manager reports directly to the Area Marketing Manager. In this highly collaborative role, the Marketing Manager will implement and manage marketing programs, initiatives, and strategies that support the operations of the assets within an assigned portfolio. This individual must have a working knowledge of programming that supports leasing and occupancy objectives, local activation planning, digital and social media efforts, and reputation management. Must be willing to travel 40% of time to assigned properties within region including Alabama, North Carolina, South Carolina and Tennessee.


Candidate must live in North Carolina or South Carolina.


Strategy:

  • Support business plans and enhancements through positioning, advertising and campaign generation.
  • Work with Area Marketing Manager and the Marketing Department to create brand and operational consistency across the portfolio
  • Manage branding initiatives including property websites, virtual and physical collateral, signage, promo items, digital ads, etc.
  • Be the subject matter expert on all Marketing and Leasing tool and systems.
  • Lead site teams in building positive online reputation. Assist in managing feedback and responses.
  • Build and manage property marketing budgets. Create effective strategies to improve the financial performance of the assets.

Data:

  • Identify opportunities and provide feedback as it relates to people, product, promotions and pricing.
  • Monitor and analyze all content and branding to reach targeted audience.
  • Analyze current market data to identify trends, opportunities, and threats.
  • Align marketing KPIs with Operational goals and business plans

Collaboration:

  • Assist in Public Relations efforts in collaboration with the Area Marketing Manager and Marketing leadership.
  • Develop, create, and support Caring. Sharing. Giving. (charity) initiatives, in partnership with Operations leadership.
  • Partner with Operations team to analyze local market trends.
  • Annual Property Inspection analysis with Operations to identify branding and positioning opportunities
  • Assist in the development of corporate social media content. Share best practices with property teams for local content social posts.
  • Participate in the design, development and delivery of marketing training programs.
  • Ensure brand compliance with marketing capital projects.
  • Provide support for new property acquisitions.


What we’ll expect from you
:

  • Bachelor's Degree from four-year college or university and three to five (3-5) years related experience and/or training.
  • Preferred prior experience working in Multi-Family Property Management with direct responsibility for advertising and marketing strategy.
  • Exceptional oral and written communication skills and the ability to work cross functionally.
  • Big‐picture and forward-thinking approach around marketing strategies to impact success.
  • Experience in digital media campaigns including email, SEO, PPC, social, etc.
  • Proven success in managing multiple projects with tight deadlines
  • Based Remotely, 40% travel is required.

The “Benefits” of Employment:


  • Employee referral payment program
  • Educational Enhancement Program
  • Medical, Dental, and Vision benefits
  • Life/AD&D Insurance
  • Long and short term disability
  • Retirement Plan - 401(k) Plan
  • Discount on an apartment with any one of our properties
  • Free access to pool and fitness center
Learn more about Morgan Properties at www.morganproperties.com .



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