IWT’s Mission:

Marketing Specialist Position Overview:

Responsibilities:

Social Media

• Work with Multimedia Specialist to craft compelling social media content to increase brand awareness and drive sales
• Manage content calendar
• Maintain consistent posting schedule across all IWT social channels
• Keep IWT up to date with latest trends and best practices
• Research and implement ways to improve engagement, website traffic and sales through social media
• Utilize analytics to evaluate social content performance
• Engage our social community by responding to comments and messages and interacting with other brands and accounts
• Assist in further developing our prosumer program

Events

• Assist in developing marketing strategy for events
• Develop budgets for assigned events
• Plan events including trade shows, company events, community events and sponsored events under the direction of the Business Development Manager and with input from the sales team and other relevant departments
• Lead the development of branded promotional items
• Assist in executing assigned events

Project Management

• Work with project management software (Asana) to keep marketing team on track
• Provide Business Development Manager with weekly project status updates
• Manage creative asset library
• Assist in the development of brand guidelines

Other

• Coordinate ecommerce website including order fulfillment
• Other duties as assigned

Qualifications:

• 
  Must have a passion for developing a relevant and vibrant brand voice and maintaining a strong, intentional brand presence on social media
• Must have experience managing professional social media channels
• Must be willing to stay plugged-in to current social media trends and best practices
• Extensive knowledge of social media best practices required
• Experience utilizing and understanding of social media analytics preferred
• Event and trade show planning experience preferred
• Graphic design, photography, videography and other multimedia skills and experience are a plus
• Experience with Adobe Creative Cloud is a plus
• Bachelor's degree in marketing, advertising or other relevant fields, or equivalent experience
• Must be a team player
• Must be able to collaborate and take direction
• Must be able to meet deadlines and manage time efficiently
• Must be able to multitask and manage multiple projects at once
• Must be detail oriented and organized
• Must be able to perform under pressure
• Strong drive, motivation and initiative