Marketing Specialist, Digital and Rebranding (Project Blossom), ekaterra Job at Unilever
Job Description
Job Title: Marketing Specialist, Digital and Rebranding
Work Location:
Englewood Cliffs, New Jersey (or Remote)
Job Type:
Full-Time Project (up to 12 months)
Travel required
N/A
Who we are…and what we do
With an annual turnover of around €2bn, ekaterra is the world’s largest tea business, with world-class, purpose-driven brands such as Lipton, Pukka, Tazo, T2 and PG Tips. ‘eka’ is a word taken from the Sanskrit language which means unity and one purpose, while ‘terra’ represents the earth and nature. As ekaterra we are truly united in one purpose: growing a world of wellbeing through the regenerative power of plants.
In July 2022, CVC Capital Partners Fund VIII took over the full ownership of the ekaterra business from its previous owner, Unilever. As a standalone entity with a dedicated single-category focus, ekaterra is even better positioned to lead the tea industry, delivering higher growth and value, and a greater impact on the wider world. With 11 production factories in four continents and tea growing estates in three countries, ekaterra is a profitable and growing business whose brands reach hundreds of millions of consumers. It has a presence in over 100 countries.
Under the ownership of CVC, ekaterra has an exciting future ahead with opportunities for increased investments in our iconic brands, our people, and our capabilities. Combining the strength and scale of our brands with a focus on speed and agility, ekaterra is brewing a corporate start-up mindset that’s opening-up new opportunities for its people to flourish every day.
At ekaterra, we put consumer love at the heart of every decision. We celebrate diverse thinkers who take personal ownership to connect ideas and make impactful things happen; people who share our values around humanity and courage and give their commitment to nurturing the wellbeing of all. In return, we offer a working culture that gives our people freedom and flexibility, and where they can grow both personally and professionally to master their field.
Be part of our amazing blend. Come and grow yourself and, in turn, help us to grow a world of wellbeing.
Your Role
As we create our new marketing organization, there are a number of key areas this role will support for the business. First, Digital is changing everything about how consumer goods companies go to market. The Digital Marketing team is playing a key role as ekaterra spins off from Unilever, into a privately-owned company. The team is pioneering new capabilities and aiming to embed best-in-class operations and performance into end-to-end marketing. This role will be responsible for supporting the build of an agile and consumer-centric platform that provides all stakeholders with the information they need to make decisions. This person will partner with cross-market, cross-functional teams, brands, agencies, and vendors to deliver the project and change management required to land the operational transformation of our business.
In addition, as we create our new company, we’re also building our new identity across our products and packaging. While we spin off from Unilever, we need to update packaging and marketing channels to reflect our new corporate identity. This complex workstream requires an organized communicator who can work well with cross-functional teams as we manage this change in the marketplace.
TEAm members who can lift and mold, shape-shift in ways that work for all - If you have that mindset and love to see things rise from “ground-up”, then we’d love to hear from you.
Your Key Tasks
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Partner with internal resources + vendors to ensure all brand marketing & ecommerce assets are safely and securely transitioned from Unilever to ekaterra by specific agreed-upon date(s)
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Asset management and “hypercare” for new eCommerce systems post-launch
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Develop – alongside OOH Marketing Lead - Digital platforms and content on OOH / Food Service 3rd party sites (i.e Webstaurant) + manage all pertinent site migrations.
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Liaise with Global Digital & eCommerce Accelerator (DEA) group to connect US Data resource for Media, eCommerce & CRM projects, inclusive of piping with new agencies
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Data & Analytics Dashboard Measurement: Work with global blossom resources + agencies to advise / onboard / test US platforms
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Work in concert with in-house content specialists to audit + optimize content for Consumer SEO
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PRM: manage strategy and tactical calendars, and train brand teams on new tools and applications that will be built out as part of transfer
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New Corporate Identity: Lead artwork updates across multiple products and brands, working with cross functional team to deliver products on time
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New Corporate Identity: Support sales, supply chain, production teams as we transition from existing to new products in conjunction with customer timelines
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Provide any additional BAU project support as needed (i.e. SEO / SEM, eCommerce, Ratings & Reviews vendor management, Global DEA / Data vendor support)
Stakeholder Management and key interfaces
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Reports into: Americas Marketing PMO Lead (Project Blossom)
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Other Managers who this will role will partner with:
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Portfolio Performance and Engagement Lead, Content Specialist
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OOH Marketing Manager and Global PMO Lead - Media & Data
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Rebranding Regional Lead
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Skills and Experience
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2-4 years’ experience in marketing, project management and operations roles preferred.
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Experience developing – or working with vendors to develop – corporate websites and/or Digital Commerce content platforms (with agency or in-house), designed for SEO optimization
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Experience working on packaging artwork and design
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Ability to partner and liase with multiple stakeholders over different workstreams
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Exemplary attention to detail and ability to build and meet deliverables
Who we are looking for
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Passion for understanding the complexities of Digital marketing
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Desire to help transform Digital operations for an emerging business under new ownership
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Experience working as - or with - cross-functional marketing, data, and technology stakeholders/agencies and an understanding of their challenges and information requirements
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Strong influencing skills with demonstrated ability to lead change through others
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Experience project managing, particularly in planning and managing teams against deadlines.
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Act like an owner – open communication & willing to get in to do the work.
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Organizational change-agent mind-set
Excited about the Role?
Please apply online by clicking on “Apply” below. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system and we will match your profile to suitable future vacancies.
You will be able to access your status update through the candidate tracking link.
Thank you for your interest and application.
ekaterra is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you! Therefore, if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see
Equal Employment Opportunity Posters
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at
NA.Accommodations@unilever.com
. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.
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