Seeking passionate marketers ready to make an impact on brand image and sales! Merchants Auto is seeking a skilled Marketing Specialist to join our team. This is an exciting role that is responsible for providing support to the marketing & sales teams at the largest pre-owned car dealership in New England, which is part of Merchants Fleet, the 4th largest fleet company in the US.

The Marketing Specialist will drive awareness of the Merchants Auto brand across New England through consumer B-to-C based marketing tactics and Nationally through B-to-B marketing tactics. This position will implement and monitor marketing campaigns and projects across a variety of channels, including but not limited to radio, email, web, SEO, PPC, and social media. This person will create alignment among our external vendor network to keep messaging relevant and cohesive. A successful candidate will be purposeful and demonstrate both a high level of creativity and excellent organization, project management, and communication skills.

Location: Merchants Auto in Hooksett, NH

What your day will look like:

• Ensure our physical and digital "front line" meet branding and inventory standards
• Own content calendar, write and publish content on social media sites on a consistent/constant basis, including Instagram, Facebook, and Twitter. Manage presence and respond to inquiries where appropriate
• Create on-brand graphics and collateral for social media, showroom, or other as necessary
• Assist in the day-to-day management of all marketing related activities for the dealership, maintaining and monitoring the Merchants Auto brand physically in the showroom and digitally across online platforms
• Assist the team in developing and drafting marketing messaging and new promotions to attract the desired audience
• Assist with website management, search engine optimization, and email marketing
• Manage and respond to company reviews on various platforms (Google and third parties)
• Measure the impact of campaigns and programs. Analyze, review, and report on effectiveness to maximize results
• Occasionally coordinate events during high volume weekends
• Be a collaborator & ready to jump in and help with other tasks as needed!

The Skills you bring:

• Social media content curation & design
• Clear communication & persuasive writing skills
• Graphic design skills preferred (Adobe Photoshop/InDesign, Canva)
• Initiative-taking and able to work with minimal supervision
• Attention to detail
• Exceptional administrative and organizational skills, including the ability to prioritize and multitask
• Proficiency in MS Office Suite

The Expertise you have:

• Minimum of 3 years of recent marketing and project management experience
• Understanding of digital marketing channels and social media platforms
• Automotive experience and a passion/interest in cars is helpful, but not required

Education:

• Bachelor's Degree required; marketing or communications specialization preferred

The Company

You're invigorated by team collaboration and a fast-paced work environment. Opportunities for growth motivate you to always bring your a-game. You're tired of being told "no" when you think of ways to improve, innovate, and do things better.

There's a place for people like you. Welcome to Merchants.

We've been around for more than 60 years, but we're the fastest growing fleet management company in North America. The fleet industry is behind every delivered package, the summertime memories kids make on their way to camp, and the heavy-duty trucks and vans that keep the lights on. That's a lot of responsibility, and why we want our employees to always be at their best.

Everything at Merchants Fleet is fueled by our entrepreneurial spirit, including:

• Leadership who truly lead and engage with employees
• Real career paths and the tools you need to grow and develop
• A work environment that's encouraging and collaborative

We know employees won't stay if they're not happy, which is why we provide a great benefits package on top of our award-winning work environment. In fact, we've just made the "Great Companies to Work For in NH" list for the seventh year in a row and have a 90% employee satisfaction score (just a little higher than the national average of 57%).

So, what are you waiting for? See why a career with Merchants is the best decision your future self has ever made.

Check out the other benefits that Merchants has to offer.

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