Location: Carrboro, NC
Required Experience: 0-2+ years

Description:

Riithink Digital Marketing is looking for a skilled Paid Media Specialist with an in-the-weeds understanding of digital strategy, especially as it pertains to paid media. This candidate should have an eye for detail, possess creative problem-solving skills, and be efficiency motivated. Ideally, this candidate is someone who is analytical and data-driven with the ability to craft and measure creative solutions to lead-generation problems, especially as they pertain to digital advertising channels.

In this position, you will:

• Design, execute, and maintain ROI-focused Pay Per Click (PPC) & Paid Social campaigns
• Conduct thorough keyword analysis
• Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bids, cost per conversion, cost per click, audience optimization, etc.
• Write compelling ad copy with a focus on driving conversions
• Optimize existing PPC campaigns for new clients
• Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance
• Compile monthly PPC & Paid Social reports for clients with personal comments and analysis of campaign performance
• Recommend any new content or assets that should be created in order to promote higher campaign performance
• Set up Conversion Tracking & Retargeting Pixels
• Conduct in-depth competitive analysis
• Manage projects and relay information to the team about deliverables and necessary action items.
• Suggest feasible actions to improve the paid media strategy for the client.

Skills required:

• Strong knowledge of Google Ads and Facebook/Instagram Ads
• Knowledge of Amazon Marketing Services is preferred, but not required
• Strong knowledge of Google Analytics and other tracking tools
• Understanding of Search Engine Optimization strategy and best practices
• Customer service/relations & conflict management
• Problem solving
• Interpersonal communication
• Ability to maintain high level of organization and attention to detail
• Reliable, responsible, and dependable
• Astute attention to detail and accuracy
• Confident, self-motivated with strong sense of responsibility, able to use own judgement, take initiative, and make day-to-day decisions

Benefits include:

• Health & dental insurance
• 401K
• Bonus program
• Working with awesome people! (but really)