Program Marketing Manager

(Hybrid)

Boston, MA

Classification Full Time/ Exempt Starting Salary $65,000- $70,000 (plus 13.2% Employer Paid contribution to a 401(a) Plan)

Program: Among the programs administered by Commonwealth Corporation is the Workforce Training Fund Program. The mission of the Workforce Training Fund is to provide Massachusetts businesses with the resources to invest in their workforce and improve employee skills, and to maintain the economic strength and viability of the Commonwealth's businesses. For more information about the Workforce Training Fund, please visit: http://workforcetrainingfund.org/

TheProgram Marketing Manager will develop and execute a marketing strategy that successfully engages Massachusetts employers in applying for incumbent worker training grants or accessing other resources to support the development of their workforce. The primary focus of marketing of these programs is small businesses, particularly minority or women-owned enterprises with a need to invest in upskilling employees.

The Program Marketing Manager will:

• Develop and execute program marketing campaigns in tandem with the Marketing & Communications team and with guidance from Program Director(s)/Associate Director(s)
• Perform competitive research to understand what's happening in the market and incorporate your findings into each campaign for better results.
• Conduct analysis to determine the effectiveness of each marketing campaign, and report key findings to stakeholders.
• Lead info sessions, product demos, and outreach presentations remotely and in person to engage and inform potential grant recipients, partner organizations, and other stakeholders.
• Develop and deliver communications content and campaigns to successfully engage minority-owned enterprises, women-owned enterprises, and organizations owned by other underserved populations who may be eligible for workforce development resources.
• Under the direction of the Associate Director of Marketing & Communications, develop and maintain web and social media content
• Drive consistent, relevant traffic and leads from our social network presence.
• Explore new ways to engage and identify new social networks to reach our target buyers.
• Track, measure and analyze all initiatives to report on social media ROI.
• Maintain detailed knowledge of relevant programs and provide direct customer support to those engaged, in coordination with program staff engaged in support and technical assistance of grant applicants and grant recipients.
• Work with other team members to identify trends and help design solutions for recurring questions and customer support issues.
• Maintain knowledge of CommCorp programsand direct interested parties to additional resources and other sources of information.
• Perform other tasks as required.

Knowledge, Skills and Abilities:

• This is a role that includes significant time supporting customers. We are seeking a team member with customer service experience and who enjoys working with customers to get to a positive resolution.
• Qualified candidates should be dependable, resourceful, enthusiastic, proactive, detail-oriented, disciplined, and highly organized.
• Excellent technology skills; proficient in Microsoft Office Suite including Excel, and Word as well as experience with CRM databases such as Salesforce; FreshDesk experience a plus.
• Excellent written/verbal communication skills.
• Interest and ability to adapt the responsibilities associated with this position in a growing and transitioning program.
• Critical thinking and problem-solving skills are essential.
• Ability to multi-task and prioritize when handling multiple projects and tasks simultaneously.

Research suggests that qualified women and Black & Indigenous POC may self-select out of opportunities if they don't meet 100% of the job requirements. We encourage individuals who believe they have the skills necessary to thrive at CommCorp to apply for this role.

Commonwealth Corporation is a CORI-Friendly Employer

Minimum Qualifications:

• Proven track record of success with business-to-business marketing focusing on engaging diverse business audiences, highly preferred.
• At least two years of relevant professional experience are required.
• Experience consistently maintaining top-notch customer service.
• Knowledge and experience with Human Centered Design principles are preferred.
• Bachelor's Degree or equivalent combination of academic coursework and professional experience required.
• Excellent English written/verbal communication skills and ability to deliver effective public presentations; bilingual strongly preferred. Use of Spanish, Portuguese, and simplified Chinese are most relevant.
• Comfort and ability to adopt new technologies; experience with design tools (Canva), Social Media Platforms (LinkedIn, Facebook, Twitter), Email Marketing (Constant Contact) and CRM (Salesforce) preferred.
• A valid driver's license and/or access to reliable transportation for in-state travel are required. Mileage reimbursement provided.

Are you interested inworking for a company that helps unemployed and underemployed adults obtain the skills needed to thrive in this economy?

Who We Are: Commonwealth Corporation is a quasi-public committed to fostering workforce equity in Massachusetts by delivering innovative and collaborative professional development solutions that help diverse communities and employers succeed. As a leader in workforce development, Commonwealth Corporation is committed to having Diversity, Equity, and Inclusion embedded into the programs and services we offer, reflected in the people we impact and our workplace culture. Our vision of a society where upward economic mobility is possible for all cannot be accomplished alone, but through the collective efforts and support of our staff, partners, board members, and the communities in which we live and serve.

Our primary goals are:

• To build regional industry training partnerships that prepare youth and unemployed workers for jobs in demand that lead to higher rates of employment.
• To upgrade the skills of workers to meet specific employer skill demands leading to more productive and competitive businesses, job growth, retention, upgrades, and wage gains; and
• To increase the share of youth engaged in education and employment pathways, preparing them for post-secondary education and careers.

Our Values:

• Development: CommCorp believes in empowering life-long learners by investing in our people and fostering a culture of growth, both personally and professionally.
• Collaboration: In partnership with our community, our grantees, and our partners, we seek to be proactive in seeking feedback and responding to the needs of those we serve.
• Equity: As a group, we are committed to making informed decisions that ensure equitable treatment, access, forward progress, and advancement for all while identifying and removing the barriers that have hampered the full participation of some groups.
• Balance: In all aspects of our business, professional and personal, we strive to create balance. This includes the ability to adapt throughout daily activities in order to support productivity and creativity in order to enhance mental health, peace, and happiness.
• Integrity: Keeping transparency and ethical standards a priority is an essential part of our identity, one that enables us to be trusted by our colleagues and constituents alike.
• Accountability: In our role as stewards of public and philanthropic resources, it is our responsibility to improve our workforce by managing resources effectively, pivoting with the times, and implementing data-driven solutions.

Commonwealth Corporation offers generous and very competitive benefits packaging, including:

• 13.2% Employer contribution (Vested 100% on day 1 of hire)
• Health insurance (83% employer / 17% employee)
• HRA (Health Reimbursement Account) (Employer pays first 75% of participant deductible expenses)
• Dental insurance (80% employer / 20% employee)
• Vision Insurance
• 12 paid holidays
• 3 weeks accrued paid vacation per year
• Generous paid sick time
• Short-Term, Long-Term and AD&D Insurance
• Life Insurance up to $250,000
• Employer-funded pension plan
• Voluntary employee retirement plan options
• Pre-tax parking and commuter benefits (debit card)
• Health Flexible Spending Account (debit card)
• Dependent Care Assistance Program (debit card)

Commonwealth Corporation does not contribute to Social Security; however, in lieu of such contribution Commonwealth Corporation will contribute on a biweekly basis the equivalent of 13.2% of your salary to a 401(a) employee retirement plan. This plan is administered by Nationwide where you are vested 100% on day 1 of hire ( No waiting period).

Commonwealth Corporation is an Equal Opportunity Employer

Commonwealth Corporation is committed to building a culturally diverse workforce where talent with varied backgrounds is valued, and team members are supported along their professional journeys. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Employees hired as of date will be offered employment contingent upon vaccination suitability. Under the minimum entrance requirement section of the job posting, the following may be stated:

As a condition of employment, successful applicants will be required to have received COVID-19 vaccination or an approved exemption as of their start date. Details relating to demonstrating compliance with this requirement will be provided to applicants selected for employment. In addition, applicants who receive an offer of employment who can provide documentation that the vaccine is medically contraindicated or who object to vaccination due to a sincerely held religious belief may make a request for exemption.

Job Type: Full-time

Salary: $65,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• Weekend availability

Work Location: Hybrid remote in Boston, MA 02111

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