Job Description

Alair Homes SWFL is looking for a Regional Community Manager focused on all aspects of expanding the Alair brand!

Are you interested in joining the largest and fastest growing premium custom home builders in North America? Are you looking for career growth and the opportunity to expand your creative output? Alair Homes is the clear choice! There are hundreds of career success stories from Alair Homes personnel all over the United States and Canada.

Since its founding in 2007, Alair Homes has grown to more than 120 markets across Canada and the United States. Alair is in the business of helping their employees, clients, and business partners to overcome the obstacles they face to live a healthier, happier, more comfortable and more productive lifestyle.

Alair Homes SWFL is locally owned and operated, and specializes in offering value, integrity, and impressive artisanship through their Client Control custom home building and renovation services.

About the Social Media/Marketing Specialist Role at Alair Homes Sanibel

We’re looking for a full time, dynamic Social Media/Marketing Specialist (not a marketing team) to join our growing team. The right candidate will be handling all aspects of marketing, brand awareness, and community engagement for four offices in Fort Myers, Naples, Bonita Springs, and Tampa.

An Alair Homes Social Media/Marketing Specialist will:

• Have on-the-ground knowledge
• Have an understanding of what’s happening in the “local” housing market
• Maintain and grow relationships with our clients, vendors, subtrades, and the community
• Create, develop, plan, attend, promote and market events
• Visit jobsites for photos and articles
• Be a valued resource for the RCM Group (home office marketing team)
• Communicate with our home office team through Microsoft Teams
• Create educational and inspirational blogs
• Seek out award application opportunities and work with our team to apply
• The RCM Group taps into Pinterest Trends to make sure our local content is relative to that information. Add that to our content.
• Seek out opportunities for our company to give back to the community
• Manage our Brand Fund
• Reporting: Monthly snapshots and detailed quarterly reporting
• Determine what are the top landing pages, what posts are getting the most traffic, and how we can use this information to improve our outreach going forward on a monthly basis
• Obtain analytics, increase reach, and obtain additional likes and followers
• Take full advantage of how social media platforms function. For example, on Instagram, the algorithm will favor reels and video content. Top performing locations tap into “Behind the Scenes with the Team”, and other things. This individual should drive that content and curate it as needed.
• Be involved and engaged with the home office, bringing new ideas, thoughts, etc. The home office shares as a team. Be prepared to bring ideas/thoughts/plans back to us to be put into action.
• Put together ready-made programs and bring them up to the team for implementation.
• Ensure we properly tag our posts to include the proper handles for our market partners and vendors and tag the right brands.
• Create collaborations – market partner and vendor relationships, collaborating with architects, designers, etc. who also are driving social media content.

Qualifications and skill requirements

• Love to plan, program, and report
• Want to collaborate with the bigger team
• Winning first impression
• Can pitch stories to media
• is a content strategist with a strong understanding of social media and local housing market
• Takes initiative for leading the team
• Experience with Vendasta platform a plus. Willing to train.
• Strong written and verbal communication skills; clarity and respect!
• Public relations and marketing experience an asset.
• Skilled photographer and editor a plus.
• Passion for Helping and working with people
• Creative problem solver
• Ability to operate in a fast-paced environment
• Attention to detail and deadlines
• Valid driver’s license and reliable vehicle is required

What We Can Offer You

• Competitive salary
• Generous vacation policy
• Health Insurance Plan with optional dental and vision
• An incredible opportunity to scale as we add new offices in SWFL.
• An opportunity to work side by side with the most impressive custom home builder in North America
• Direct working relationship with the local ownership
• A local team environment that is unmatched

Be prepared to answer these questions and many more during our series of interviews:

• How many years of social media and marketing experience do you have?
• How many years of photography and videography experience do you have?
• What is the highest level of education you have completed?
• What are you passionate about as it pertains to your career?
• What are your 5 year and 10-year career goals?
• What are you passionate about outside of work?
• How would you like to give back to the community?
• What photography or videography related project were you the proudest of and why?
• What area of social media and marketing do you struggle with and could use the most assistance?
• List the top 3 reasons you got involved in this business?
• What attracts you to Alair Homes Sanibel?
• Are you concerned about any specific topic regarding employment at Alair Homes Sanibel?
• Do you have a family, kids, pets, hobbies?
• Are you connected to a local community, network, trade groups, non-profits, etc.?
• Salary requirements starting? Salary goals for the next 2 years? How can we help you achieve your salary goals?
• Ask me anything, I am an open book and want you to feel comfortable asking all questions, even if you think you shouldn’t, just ask!
• Have you created your own personal and professional life and business plan? What does it look like?

Note from Alair Homes Sanibel:

We believe deeply in treating our employees with respect and empowerment. We want nothing more than for you to succeed, and use our company to propel you in the future. The most important factors are your ability to communicate effectively, stay focused with us, and have a passion and energy for life! What we do is important, doing our job incredibly well and being happy while working every day is the only way we deserve to be in this business of changing people's lives. We are first and foremost professional customer service agents, handling the single largest financial investment of most of our client’s lives. We must honor that, and provide them the level of support, friendship, guidance and advice that they deserve. We must do this without complaint, and with excitement from the time we get up in the morning until the end of every day. If you won’t commit to this level of output, then Alair Homes SWFL might not be the best fit for you at this time. If you can make this level of commitment, then our doors are open to you and we will do everything in our power to advance your life right alongside ours!

Sincerely,

Alair Homes SWFL

Job Types: Full-time, Part-time

Pay: $25.00 - $35.00 per hour

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Vision insurance

Schedule:

• Monday to Friday
• Weekend availability

License/Certification:

• Driver's License (Required)

Work Location: On the road

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