Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. Some remote opportunities are available within specific departments. There are also roles that require being on-site full time. You’ll learn more about this during the application process.

JOB SUMMARY: The Digital Innovation Marketing Strategist Rep will create marketing, and content programs to support the launch and sustainment of various innovative fan engagement projects including AR/VR, web3, 360, metaverse and more. This individual will work with internal and external partners to concept, develop and launch innovative digital experiences to entertain, engage and delight our fans.

MAJOR RESPONSIBILITIES:

Organizational Integration

• Coordinate with external partners (e.g. agencies, vendors, platforms) on needs and best practice sharing.
• Build relationships with M&S segment partners across the organization to stay close to the business.
• Build relationships and collaborate closely with all key stakeholders.

Tactical Activation

• Responsible for the tactical activations of the Digital Innovation marketing programs and campaigns.
• Responsible with coming up with engaging experiences to drive fan engagement.
• Develop interactive initiatives that significantly increased word of mouth using experiential media and technology from physical parks to digital.
• Support all aspects of the content and innovation tactics administration; from finance & payment, travel and accommodations, and reporting.

Strategy and Planning

• Support the leadership team in creating and implementing the UPR digital innovation marketing strategies.
• Help to drive audience development and integration with audience science, data capture, and digital channels.
• Support the implementation of new platforms, technologies, and systems to scale Content Innovation Marketing Team.
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

EDUCATION: Bachelor’s Degree (in Marketing, Journalism, English, or Communication is preferred) is required.

EXPERIENCE: 2+ Years’ Experience in PR, social media, digital media, or digital communications ; or equivalent combination of education and experience.

ADDITIONAL INFORMATION: Experience with YouTube, WordPress, and podcast platforms is a plus. Proficient writer and self-editor

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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