Staff whose work requires or potentially could require any in-person interaction with Save the Children colleagues, partners, or beneficiaries must be fully vaccinated against COVID-19 unless otherwise required by law. Save the Children complies with federal, state, and local laws with regard to accommodations related to this policy.

Summary

The Brand Marketing team within the Marketing, Communications and Fundraising (MCF) Division is committed to building a brand that engages the public in a relevant, differentiating and meaningful way and inspires both financial and non-financial supporter action for and with Save the Children. We want to inspire relationships, not transactions – and our brand work extends beyond the mass public, across all of our key audiences, including corporate partners, Large Public Institutions, policymakers, and employees.

Working closely with and reporting to the Senior Managing Director, Brand Marketing, you will create integrated, omni-channel marketing plans that help to position Save the Children as a top of mind children’s charity for our target audiences and inspire people to choose Save the Children first. You will champion an audience-first approach leveraging insights to understand the supporter journey and how to create meaningful brand connections that drive measurable action. You will collaborate across several MCF teams to consult with subject matter experts and our content creation team to ensure that creative assets fulfill our communications and content strategy - continuously reviewing key performance metrics and optimizing to ensure strategies are delivering.

What You’ll Be Doing (Essential Duties)

Integrated Campaign Strategy, Implementation and Marketing Innovation (55%)

• Support the US focused three year integrated brand strategy to develop brand campaigns that drive familiarity and favorability for Save the Children.
• Understand and embrace a data-driven approach to creating engagement strategies that move people from awareness to action.
• Work collaboratively with internal and external creative partners to brief and develop messaging and assets that tell a compelling brand story and promote desired behaviors.
• Research and identify new marketing partners, platforms and channels that align with our integrated brand strategy and to reach and prospect new supporters.
• Ensure that brand campaigns have clear and measurable objectives and KPIs that support overall agency goals and are integrated with other activations across the MCF Division.
• Work with brand colleagues responsible for Corporate Partner engagement to create turnkey and bespoke activation opportunities that are mutually beneficial to Save the Children and its partners.
• Work closely with the Senior Managing Director, Brand Marketing to engage and align with adjacent teams including Save the Children Action Network (SCAN), Public Policy & Advocacy (PPA), Resource Development (RD) and US Programs.

Brand Marketing Team Leadership and Cross Team Collaboration (30%)

• Work cross functionally to inspire, organize and operationalize a commitment to excellence in the way we deliver our brand experience and achieve awareness and engagement goals.
• Train, develop, coach, lead, and supervise staff, clearly communicating organization, division and department priorities, and how their work contributes to our mission, ensuring that the working environment continually fosters diversity, inclusion, and belonging – supporting Save the Children values.
• Work closely with the MCF brand marketing team to deliver on our department, division and agency three year strategic vision.
• Develop integrated ways of working across MCF, SCAN, PPA and RD to ensure a robust brand experience.

Budget, Measurement and Tracking (15%)

• Oversee integrated campaign/brand marketing budget to ensure we are on track to meet yearly spending goals.
• Responsible for reporting out actionable insights across integrated campaigns and key moments to measure awareness, identify trends and capitalize on what’s working.
• Work with Senior Managing Director to support agency dashboard metrics on awareness and engagement and specific measurement of priority issues identified in our strategy and annual brand tracking study.

Required Qualifications

• Minimum of a Bachelor Degree or equivalent experience, plus at least 7 years of relevant experience
• Demonstrated experience in marketing, brand strategy and/or integrated campaign management
• Demonstrated experience developing full funnel marketing strategies with a focus on driving top funnel metrics
• Professional level of technical or managerial knowledge, skills, and experience to manage the operational activities of a unit or team, or provide the technical and management support related to various size programs, grants or projects
• Demonstrated ability to work well under pressure, handle numerous projects simultaneously with attention to detail.
• Demonstrated experience working independently to solve problems and make decisions
• Professional proficiency in MS Office suite
• Professional proficiency in spoken and written English
• Demonstrated ability to communicate and collaborate effectively with individuals and teams at all levels, both internally and externally
• Demonstrated commitment to fostering and maintaining and environment of diversity, inclusion, and belonging.

Preferred Qualifications

• Demonstrated experience leading a team and building relationships

Compensation

Save the Children is offering the following salary ranges for this position, dependent on candidate location:

• Geo 1 - NY Metro, DC, and other locations with labor costs significantly above national average: Target Salary for this position is $108,800 – $121,600 base salary

Actual base salary may vary based upon, but not limited to, relevant experience, base salary of internal peers, business sector, and geographic location. Save the Children also offers paid vacation, accrued at least 12 days a year, depending on paygrade and length of service, paid safety and wellness leave of at least 1 day per month worked for a full time employee which is pro rata reduced for employees working less than a full time schedule, and at least 10 paid holidays a year. Employees may be eligible for additional bonus compensation. Save the Children US also offers outstanding benefits that include health, dental, vision and life insurances, short-term and long-term disability coverage, an Employee Assistance Program, a retirement savings plan with employer contribution, family leave, paid parental/adoption leave of 60 days, commuter benefits, paid caregiver leave days, 1 paid volunteer day a year, paid critical child illness leave days, dress for your day, and much more.

Why you should join the Save the Children Team…

Save the Children US offers outstanding benefits that include health, dental, vision and life insurances, short-term and long-term disability coverage, an Employee Assistance Program, 403(b), generous vacation, personal sick leave, family leave, parental/adoption leave, commuter benefits, dress for your day, and much more.

Click here to learn more about how Save the Children US will invest in YOU!

About Save the Children

No matter your role when you join Save the Children, each and every day you will challenge yourself to devote your skills, talent and expertise to changing the world for kids. It’s an ambitious goal, and a meaningful one no matter how you see yourself professionally: an accountant, a writer, a data analyst, a teacher, a driver, a designer, or any one of the hundreds of dozens of roles we’re looking to fill every day.

You see, Save the Children believes every child deserves a future. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share.

Our work for children and their families requires that we commit—at every opportunity—to work together to identify and dismantle persistent systemic and structural racism, inequality, and any other forms of discrimination in this country and beyond. As an anti-racist organization, Save the Children will not tolerate discrimination in any form—in our employment practices, amongst our staff, in our leadership or toward the people we serve. We stand in solidarity with all people to fight for equal rights, justice, inclusion, and belonging.

We provide equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, ancestry, sexual orientation, national origin, age, handicap, disability, marital status, or status as a veteran. Save the Children complies with all applicable laws.

Save the Children is committed to conducting its programs and operations in a manner that is safe for the children it serves and helping protect the children with whom we are in contact. All Save the Children representatives are explicitly prohibited from engaging in any activity that may result in any kind of child abuse. In addition, it is Save the Children’s policy to create and proactively maintain an environment that aims to prevent and deter any actions and omissions, whether deliberate or inadvertent, that place children at the risk of any kind of child abuse. All our representatives are expected to conduct themselves in a manner consistent with this commitment and obligation.

Save the Children is committed to minimizing safety and security risks for our valued employees, ensuring all are given training, support and information to reduce their risk exposure while maximizing the impact of our programs for children and families. Our shared duty, both agency and individual, is to seek and maintain safe working conditions for all.