Develop and drive VSP Vision companies highest-risk, highest-opportunity marketing communication strategies, working with partners across multiple business operations (e.g., VSP Global, SBUs, and LOBs) as necessary to achieve stated objectives

Initiate business opportunities and manages major communications initiatives via research, analyzing market communication trends and conditions to assess strategic efficacy and communications program performance

Serve as marketing communications program owner, accountable for development, design, and execution, and ensuring that processes and systems align with strategy

Collaborate with internal/external business partners to ensure communications program positioning/promotion is aligned and effective

Often manage agency resources or strategic partner teams; marshal the resources required for success

Work closely with senior management to identify market opportunities and develop and prioritize communications programs that meet company growth, market share, and brand objectives

Serve as a central resource for brand-related information and coordinate with business partners in creating and deploying brand-building communication programs; educate business partners on brand-related issues and opportunities

Serve as a mentor and SME to other communication managers and market managers and demonstrate the department's best practices in all areas of marketing communications

Provide oversight and direction to the team to ensure strategic alignment, priorities, processes, and timelines are met

Develop and maintain innovative processes and workflows that drive operational efficiency and excellence, and increase ROI on communication tools, vendors, and systems; manage applicable budget

May lead functional teams and/or projects; receives requests for communication resources, assesses resource availability and assigns resources to projects

Job Specifications

Typically has the following skills or abilities:

Bachelor's Degree in Marketing, Communications, or related experience

Six years’ experience in related communications work for a variety of mediums and customizing content to targeted audiences

Six or more years demonstrated experience with program management and leadership skills including the ability to recommend strategic direction and influence communication

Skill to effectively use a variety of communication mediums and customize content for targeted audiences

Ability to use creative ideas to research, present, and recommend community involvement proposals

Proven ability to problem solve manage multiple projects simultaneously, plan strategically and adapt to frequent change

Superior analytical and problem-solving skills

Proven advanced presentation skills

Strong writing, editing, communication, presentation, organization, and planning skills. Ability to write documentation and reports that are clear, complete, and understood by both technical and non-technical audiences

Ability to organize individual responsibilities for multiple tasks, resulting in the timely and accurate completion and delivery of tasks

Excellent interpersonal skills to foster cooperation amongst business partners and coordinate internal as well as external resource/workload

Regularly exercise discretion and independent judgment in the performance of job duties

Ability to work with individuals from all levels of organization

Proficient in word processing and desktop publishing applications

Preferred Skills

Experience developing and implementing social campaigns on various social platforms, and working with social influencers, directly or with an agency, to amplify the social strategy

Ability to work with the Marketing and Merchandising teams to promote marketing campaigns and specific products

Knowledge of organic post planning by working with marketing agency and digital marketing team

Experience identifying and pursuing strategic content integration opportunities across VSP's social channels to benefit multiple brand channels

Experience identifying customers to be targeted with paid campaigns with the CRM team.

Ability to establish and implement a communication strategy to ensure all stakeholders are aware of the social strategy, plan, timeline, assets, and results

Proficiency with analytic tools within the social platforms and Google Analytics to report engagement and reach metrics, define other reporting needs, and make recommendations based on performance

#LI-REMOTE

#LI-VISIONCARE

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses, equity and commissions. For more information regarding VSP Vision benefits, please .

Salary Range:

As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.