Employment Qualifications

Required Education:

Bachelor’s degree in communications, marketing, public relations, English, or related field from an accredited program.

Licensure/Certification Required:

N/A

Licensure/Certification Preferred:

Certification courses from social media management tools (Sprout Social, Hoot Suite, etc.)

Minimum Qualifications

Years and Type of Required Experience

Minimum 3 years of related experience

Other Knowledge, Skills and Abilities Required:

Excellent organizational skills

Demonstrated ability to prioritize tasks and manage time effectively

Strong working knowledge of a variety of social media management programs

Strong writing skills

Basic experience in graphic design, photography and video production

Proven ability to develop and implement social media strategy and content development

Cultural Responsiveness

Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.

Working Conditions:

Periods of high stress and fluctuating workloads may occur.

General office environment.

Prolonged periods of working alone.

Physical Requirements

Lifting/ Carrying up to 50 lbs. up to 33% of the time

Push / Pull up to 50 lbs. up to 33% of the time

Stoop, Kneel, Squat up to 33% of the time

Balance, Bending up to 33% of the time

Sitting, Walking, or Standing up to 33% of the time (each)

Finger dexterity

Mental / Sensory- Emotional Requirements

Strong Recall

Reasoning

Problem Solving

Speaking Clearly

Reading

Logical Thinking

Fast-paced Environment

Ability to Handle Multiple Priorities

The social media strategist is responsible for developing and implementing social media strategy for Children’s Hospital of Richmond at VCU. The position will drive engagement through high-quality original copy and visual content – in both organic and paid spaces. The role will engage with patients, families, influencers and the community by responding to comments, messages and overseeing social media customer service. Join a growing, nationally ranked children’s hospital and assist in growing, shaping and maintaining our strong brand reputation.

• Function as a creative communicator, using social media to contribute to CHoR’s brand awareness, relationship building, patient loyalty and overall engagement
• Develop, implement and manage ongoing social media strategy and content calendars, including writing content
• Ability to develop basic visual assets in Adobe Creative Suite and partner with graphic designer for larger campaign asset development
• Collaborate with the CHoR marketing and communications team on integrated planning; collaborate with VCU Health’s social media team
• Ongoing management of CHoR’s social media platforms, including Facebook, Instagram, Twitter, LinkedIn and YouTube
• Develops social media KPIs, monitor metrics to measure success and retarget strategy as needed
• Plan and implement social media advertising (paid ad campaigns, boosted posts, etc.) and manage campaign reporting
• Experience with social media management tools (ex. Sprout Social, Hoot Suite, Salesforce Marketing Cloud, etc.), knowledge of current social media trends and an awareness of evolving or new trends to integrate new digital tools as needed
• Monitor and respond to comments and messages; engaging appropriate levels of leadership as needed
• Be a liaison to the crisis communications team
• Ensure responsibility and visible commitment of diversity, equity and inclusion programs/initiatives through collaboration and implementation of initiatives across the health system

EEO Employer/Disabled/Protected Veteran/41 CFR 60-1.4.