SUMMARY

This position represents the senior management position responsible for developing, implementing, executing, and managing the marketing and communications initiatives for the organization. The purpose of this position is to plan and implement initiatives in order to meet company targets for growth, retention and profitability, and to contribute to the senior management of the company.

ESSENTIAL FUNCTIONS include the following. Other duties may be assigned.

• Serves as a key member of the senior management team in contributing to the company’s strategic direction and formulation of policy that sets the company’s strategic direction.
• Plan and implement new marketing, communications, and public relations initiatives directly and through company resources in an effective and aggressive manner that are consistent with the company’s overall strategy.
• Plan and manage marketing and communications organization resources according to agreed budgets.
• Responsible for directing the marketing department collaboration with the business unit managers in the creation of RFI’s, RFP’s, RFQ’s etc.
• Be the driving force in the development of the work ethic, culture, and values of the marketing and communications team, through personal example, and to establish the style and approach which will characterize the Company’s dealings with customers and the marketplace.
• Recruit, manage, train, and motivate direct reporting staff according to company procedures, policy, and employment law.
• Contribute to new service and product development planning and management.
• Define the appropriate marketing organization that aligns with the company’s strategic direction and goals.
• Lead the marketing strategic planning including corporate positioning and competitive analysis, customer segment selection and penetration plans.
• Oversee the marketing communications department which is responsible for; Business Development support, advertising, white papers, trade shows, seminars, events, collateral materials, analyst and market research management; and website design and content either directly or on an outsourced basis.
• Define and direct marketing programs for demand creation, lead generation and for lead tracking and management.
• Work closely with business unit leaders to develop and manage partner strategies and programs that complement business development success and customer retention.
• Be a role model for the company culture.

SUPERVISORY RESPONSIBILITES

• The Vice President of Marketing & Communications supervises the Marketing and Communications team, which may include the Marketing Manager, Marketing & Communications Coordinator, Graphic Designer, and others.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to be internally inspired to perform a task to the best of one’s ability using his or her own drive or initiative.
• Understand the principles of marketing and advertising cost-effectiveness, including market sector targeting, product offer development, feature-benefits-solutions selling, cost per response, cost per conversion, etc.
• Appreciate the need for consistency within company's communications, branding and marketing mix.
• Ability to hold steadfast and complete a goal.
• Ability to convince a group of people to work toward a goal.
• Ability to recover from, or adjust to, misfortune or setbacks.
• Ability to reach outcomes that gain the support and acceptance of all parties.
• Ability to organize and direct oneself and effectively supervise others.
• Ability to make decisions or take actions to solve a problem or reach a goal.
• Ability to gain respect and credibility with co-workers and customers.

EDUCATION and/or EXPERIENCE

Bachelor's Degree in Marketing, Business Administration or related degree and 15 years’ experience in related fields across several functional areas including sales, marketing, customer service, administration and finance.

Minimum 7-10 years in management with demonstrated success in senior / executive level positions.

LANGUAGE SKILLS

Ability to speak, read, write, and comprehend documents written in English to an above average competency. Must be a very competent writer and evaluator of business letters and proposals. Able to communication and motivate effectively via oral conversation and written media.

MATHEMATICAL SKILLS

Ability to add, subtract, multiply and divide in all units of measure at an Intermediate to Advanced level. Ability to work with mathematical concepts such as probability and statistical inference. Able to understand profit and loss calculations, as well as more advanced business finance, eg., gross margin percentages and calculations, depreciation, capital and revenue expenditure, cash flow, and overheads.

REASONING ABILITY

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

CERTIFICATES, LICENSES, REGISTRATIONS

None

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to use hands to finger and type. The employee needs to be able to hear well enough to communicate both internally and externally. The employee must be able to see well enough to read written items and use a computer. The employee frequently is required to stand, walk, and stoop. The employee is frequently required to sit and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds.

Computer Skills: Intermediate level requirement in Microsoft Word, Excel and PowerPoint (Advance Level preferred). Minimum keyboard skill level of 40 wpm. Must be proficient in electronic communication and applications.

WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The working conditions are those of a normal office environment with the absence of disagreeable elements. The noise level in the work environment is usually moderate.