Utz Quality Foods is seeking an Assistant Brand Manager to join our marketing team. Reporting to the Brand Manager, the Assistant Brand Manager is part of a brand-building team charged with delivering growth against one of the company's major growth pillars. This position develops and executes annual brand marketing plans (consumer, trade, and advertising) in an effort to meet/exceed financial targets. The role also helps set strategy and works with Sales and Marketing to develop selling and promotional programs to drive our retail business. This leader also ensures feedback on customer needs and requirements is properly incorporated into brand plans.

Ideal candidates will have passion and dedication to grow their business and team through innovative thinking, collaboration, and hard work. They will take a holistic marketing approach, developing amazing products, competitive pricing strategies, new distribution channels, and compelling marketing campaigns. Exceptional project management skills, financial/analytical acumen; understanding of market factors impact on P&L with strong problem-solving ability are necessary in this position. Experience leading a team is also essential in this role. Candidates should have experience implementing across a range of marketing initiatives such as consumer promotion plans, new product development, packaging design, etc. Candidates will need to have the ability to deliver actionable category and competitive insights from syndicated data sources such as Nielsen or IRI and other sources.

Assistant Brand Manager:

• Support the implementation and evolution of our brand growth pillars over time.
• Assists manager in the creation and execution of both short-term and medium-term brand strategies.
• Devise selling strategies that increase distribution on new and existing items.
• Support development and implementation of the annual business plan. Deliver both short and long-term sales, share, and income results.
• Leads development, alignment, execution, and measurement of brand marketing programs, including new product development, digital media activation, consumer research, in-store merchandising, displays, and assist with e-commerce.
• Ensures proper execution of strategies and programs and monitors their effectiveness and conducts pre and post-launch analysis to drive improvement.
• Combines a disciplined and fact-based approach with consumer insight and intuition.
• Strong interpersonal and communication skills to motivate and lead a diverse cross-functional team of professionals, including brand marketing, finance, operations, R&D, sales, and agencies.
• Leverage research (historical, secondary) and insights (consumer and supplier research, trends, Channel intelligence) to identify growth opportunities.
• Partners with manager to influence all P&L line items for the brand, evaluating alternate marketing plans, product/portfolio strategies, pricing/trade promotion plans, and distribution/channels strategies to meet financial hurdles and deliver optimum enterprise value.
• Manages marketing budget for the brand to ensure spending is within budget and properly allocated.
• Analyze and report progress against digital advertising campaign goals and report on ROI.

Spreading Joy Through Food!

Here at Utz, we have a passion for food that our associates enjoy creating, our consumers love, and our customers choose. Our renowned family of brands includes Utz, Golden Flake, Good Health, TGI Friday's, On the Border, Bachman, and Zapp's. We provide a supportive, caring and inclusive environment that offers opportunities for career growth and advancement. We believe it is important to help take care of our associates by providing benefits, resources, and programs that ensure they live their healthiest lives. Our benefit package includes medical, dental, and vision plans, an employer match 401k, profit sharing plan, employee stock purchase plan and much more. Join OneUtzTeam and help us spread joy through food for generations to come!

• Bachelors' Degree in Business or related field.
• Excellent project management skills – knows how to take a project from idea to execution and partner with cross-functional teams to make things happen.
• Entrepreneurial spirit, the ability to take the initiative and drive results in a fluid environment.
• Strong analytic skills and the ability to translate analysis into actionable recommendations.
• Asserts own ideas and persuades or negotiates with others to gain support or acceptance.
• Persists despite set-backs and works to gain acceptance for ideas.
• Creates opportunity through resourcefulness and a strong bias for action.
• Combines a disciplined and fact-based approach with consumer insight and intuition.
• Acts with high degree of ownership and personal accountability.
• Uses clear and concise verbal and written communication, translating detailed and complex information into concise business stories.
• Consistently delivers results despite obstacles.
• Demonstrated track record of delivering business results.
• Experience leading teams.
• Experience implementing across a range of marketing initiatives such as consumer promotion plans, new product development, packaging design, etc.
• Ability to deliver actionable category and competitive insights from syndicated data sources such as Nielsen or IRI and other sources.
• Strong interpersonal and communication skills to motivate and lead a diverse cross-functional team of professionals, including brand marketing, finance, operations, R&D, sales, and agencies.