About our company...

Triple Crown Corporation is dedicated to providing excellent Real Estate Development, Property Management, and Construction services in the Greater Harrisburg area. With over 45 years of service, we strive to provide quality and commitment to our loyal customers.

About the position...

The Social Media Advertising Specialist will be responsible for planning, implementing, and monitoring the company’s social media strategy in order to increase brand awareness, improve marketing efforts, and increase sales for Triple Crown Corporation and Colonial Golf and Tennis Club.

• Develop and implement creative advertisement strategies for Facebook, LinkedIn, Instagram, Twitter, etc.
• Execute A/B and multivariant tests against copy, landing pages, headlines, creative, and report findings.
• Keep up to date on the latest trends and forms of advertisement.
• Monitor and adjust daily spend levels across all platforms while focusing on improving lead volume and cost-of-marketing.
• Update performance metrics both daily and weekly, analyze campaign results, and report findings.
• Develop visual assets for digital campaigns.
• Attend regular meetings with Senior Marketing Director and website provider to collaborate on new content ideas.
• Update company intranet and online calendar.
• Analyze competitor marketing strategies by Keyword Research.

What we are looking for from you...

• Bachelor’s Degree in Marketing, Digital Media, Communication or other related field
• Minimum of 2 years experience in social media management is required (Facebook, LinkedIn, Instagram, Twitter, etc.)
• Strong copywriting skills to assure ads attract, engage, and convert
• Willingness to continuously learn new social advertisement platforms
• Strong analytical skills to quickly evaluate campaign performance and adjust accordingly
• Experience in marketing for Real Estate, Construction, Hospitality is preferred but not required
• Proficient in Microsoft Office, WordPress, Adobe Creative Suite, Photoshop and other marketing programs
• Someone who is creative!

Why work for Triple Crown Corporation??

• Ranked #2 in the Fastest Growing Companies in Central PA for 2021
• Stable, Growing, Successful company with over 45 years of success in the Greater Harrisburg area!
• Active Military/Veteran friendly workplace
• Health, Dental, and Vision insurance for employee and family
• Retirement Plan - 401K with employer match & profit sharing
• 11 PTO days within the first 6 months of employment

Please feel free to visit our website at: https://www.triplecrowncorp.com/about-us/careers/ to learn more about what Triple Crown Corporation has to offer you!

Selected applicant will be subject to a background check and pre-employment drug/alcohol testing.

We are an Equal Opportunity Employer

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to commute/relocate:

• Harrisburg, PA 17112: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your desired rate of pay for this position?
• Please provide a brief explanation of your professional social media management experience.

Experience:

• Social Media Management: 2 years (Preferred)

Work Location: One location

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