Primary Responsibilities
Reporting to the Director of Strategic Communciations and Marketing, the Assistant Director will be one of St. Lawrence’s lead creative storytellers responsible for advancing the national visibility of the University in the marketplace. The position will be responsible for developing compelling and motivating written and photo content. The person will also implement news and content strategies with a priority on enhancing institutional reputation.

Duties/Responsibilities:

• Research, write, photograph and edit interesting and inclusive content that strengthens St. Lawrence’s brand messages and aligns the University’s personality with what prospective students and families need to know about St. Lawrence
• Maintain the University’s events calendar and send public notices to local and regional media
• Assist with curating content from across campus for regular distribution to internal and external audiences
• Assist with proactive strategic media relations and earned media placements
• Design and execute an institutional strategy for sharing student accomplishments with their hometown newspapers and websites
• Serve as the department’s primary liaison for Athletics and Recreation, as well as several other University departments, to ensure stories about faculty, staff, students, and alumni from all academic and co-curricular programs are being considered and shared
• Helps to maintain and operationalizes the University Crisis Communications Plan as part of the broader Emergency Preparedness Plan and serves as part of the crisis communications team
• Occasionally serves as University spokesperson when needed
• Collaborate with Communications colleagues and campus partners to take projects from concept to completion on time
• Assist the Marketing and Content Strategy team with social media content creation and monitoring as needed
• Assist the Marketing and Content Strategy team with external marketing campaigns that align with divisional goals and objectives as needed
• Perform other duties as assigned

Minimum Qualifications

• Bachelor’s degree
• 1-3 years of related work experience
• Excellent writing, grammar, and editing skills, including experience with and knowledge of feature writing, writing for marketing purposes and writing for print and/or digital mediums
• Proven skills in creativity, analysis, and problem solving, and the ability to evaluate, synthesize, and incorporate ideas and feedback from multiple stakeholders; ability to synthesize complex ideas and concepts into compelling writing
• Ability to work independently as well as within a team to meet deadlines
• Possess the cross-cultural abilities to build relationships and work effectively with diverse groups of students, colleagues, and community members

Preferred Qualifications

• A bachelor’s degree or advanced degree in English, communications, journalism, marketing, history, or other writing-intensive field
• Experience in multimedia asset creation and editing that includes photo and video as demonstrated in a digital portfolio. Experience with DSLR camera equipment a plus but not required
• Familiarity with higher education or a nonprofit setting

Status (FT, PT, Seasonal, Temp)
Full-time (12 months)

Posting Detail Information

Posting Number
ST01015

Desired Start Date

Open Date (to accept applications)

Close Date (date applications will not be considered)

Open Until Filled
Yes

Special Instructions to Applicant
Interested and qualified candidates should complete the online application form and upload the required documents in the “Applicant Documents” section of the application. Professional reference contact information should be provided in the application form.

Review of applications will begin immediately and continue until the position is filled. Questions about the position may be directed to Kim Asch, Director of Strategic Communications and Marketing, at kasch@stlawu.edu.

All offers are contingent upon successful completion of a background (including criminal records) check.

St. Lawrence University policy requires all employees and students to be up to date with available vaccinations against Covid-19 including, as applicable, a booster shot. Individuals may apply for a medical or religious exemption from this policy.

Job Type: Full-time

Please Note :
caminobluff.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, caminobluff.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.